Coaching Proficiencies
The Masters Tool Kit
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When the late Thomas Leonard taught the first Coaching Proficiencies Intensive it sent shock waves through the entire coaching industry. Never before - and never since - has the craft of coaching been so completely and inspiringly described. New coaches were immediately lifted to a level of quality beyond what their experience would dictate. And senior coaches - and LOTS of them participated in this - were shocked and delighted that there was a higher level of coaching in sight; and A LOT more to learn. It was a breath of fresh are; It still is.

Find out what all of the fuss was about! Participate in this program.

Benefits of the Program

Become a Better Coach Quickly - and see an inspiring long path to mastery
As you learn, study and practice creating each of these 15 qualities of masterful coaching you will notice the depth and effectiveness of your coaching expand. Your players will get better results and will conclude each session with you with a powerful yet subtle experience of being well-coached.

Your ability to create the experience of each of the 15 proficiencies in a coaching conversation is the benchmark of the CoachVille Certified Coach and the basis of the certification process for the Center for Coaching Mastery level 2.

The Playbook for this course - created by the late Thomas Leonard - is a masterpeice in writing and visual display. Each page is packed with coaching concepts that expand your capabilities and give you fresh ideas. You willl find yourself reading and thinking about your players while getting lots of great ideas for your next sessions.

There are five major themes in this course:

What Proficiency IS.
A proficiency is an advanced skill. In order to coach using the proficiencies you must be competent with the basic skills. Proficiency is when you know exactly what to do in each moment of doing your craft WITHOUT thinking about it or TRYING to do it. When you are proficient, it happens naturally. 

A review of Pattern Language
A pattern language is a phrase that brings an experience to life. Before you can coach using the proficiencies you must understand the experiences that they represent. When you learn to recognize how they feel when you observe them you can more easily use them at just the right time and place in each coaching session.
NOTE: this program will give you a good introduction to the Pattern Language concept which is the foundation of the courses in the Center for Coaching Mastery Level 3.

Proficiencies for Expanding Greatness
Learning and using these proficiencies will help you to reliably expand the greatness in each person that you coach. Hey that’s your job! Greatness is a state of being present in everyone not something to be achieved. This is the distinction greatness vs. the greatest. Greatness is the state that coaches help their players reclaim.

Proficiencies for Expanding Trust
Learning and using these proficiencies will help you to reliably expand the trust between you and each person that you coach. Trust is essential to the coaching experience. Trust is earned over time and there are specific ways to accelerate the process. The experience of trust means that the player KNOWS that the coach is on his or her side.

Proficiencies for Expanding Credibility
Learning and using these proficiencies will help you to reliably expand the credibility you have with your player. Credibility means that your player KNOWS that you know what you are talking about - that you know the game and that they are in good hands with you by their side.

The 15 Proficiencies are covered in the following order

Proficiencies for Expanding Greatness

  • Proficiency #1: Engages in Provocative Conversations
  • Proficiency #2: Reveals the Client to Themselves
  • Proficiency #3: Elicits Greatness
  • Proficiency #5: Expands the Clients Best Efforts
  • Proficiency #10: Champions the Client

Proficiencies for Expanding Trust

  • Proficiency #4: Enjoys the Client Immensely
  • Proficiency #6: Navigates Via Curiosity
  • Proficiency #9: Communicates Cleanly
  • Proficiency #14: Designs Supportive Environments
  • Proficiency #15: Respects the Clients Humanity

Proficiences for Expanding Credibility

  • Coaching Proficiency #7 Recognizes the Perfection In Every Situation
  • Coaching Proficiency #8 Hones In On What Is Most Important
  • Coaching Proficiency #10 Shares What Is There
  • Coaching Proficiency #12 Enters New Territories
  • Coaching Proficiency #13 Relishes Truth

Coaching Proficiency #1 Engage in provocative conversations

Coaching sessions are generally short. By hearing what the client is saying and not saying, by questioning what you hear, by asking the right questions, pressing for clarity, and by sharing what you know and how you feel, provocative conversations can occur within minutes, not months. Join us for an hour long discussion on what it means to be provocative and how you can start being provocative with your clients.

Coaching Proficiency #2 Reveals the Client to Themselves

The more aware anyone is, the better choices they can make for themselves. Part of what Certified Coaches do with clients is to help them discover their gifts, talents, wants, values, needs and dreams, as well as come to understand what what motivates and inspires them. The result? A well-informed client, quickly moving forward on their path of self-awareness. During this hour long call you will see what works and what does not when revealing the clients to themselves.

Coaching Proficiency #3 Elicits greatness

Who else is trained to be proficient in this, but the Certified Coach? And, while it is true that few clients come to a coach and specifically ask that we bring out and develop this greatness, this is what we do naturally when we ask the client to think and act bigger, and by challenging the client to continually raise their own bar and standards.

Coaching Proficiency #5 Expands the Clients’ Best Efforts

One of the reasons clients hire a coach is to support them to do more in a shorter period of time than they would do on their own. Hence, the coach acts as both a catalyst and accelerant. By supporting the client to do more than they have done or think that they are capable of doing, significant value is added. We will show you examples of how to expand the clients best efforts and teach you when to know if you have gone too far.

Coaching Proficiency #11 Champions the Client

The more often, and deeply, the coach champions their client at all levels (including their actions, progress, dreams, traits, commitments, gifts and qualities), the more encouraged the client feels and the more likely they are to succeed. For the coach to merely be encouraging is not enough; there is a much higher level of support generated when the coach operates at the championing level, which is where the Certified Coach operates.

Coaching Proficiency #4 Enjoys the Client Immensely

How is enjoying the client a proficiency? Simple. Because when you enjoy the client in their entirety (including their upsides and downsides), high levels of trust naturally occur. And the benefit of that? Clients naturally take more risks and move forward more quickly because they know you are totally there for them. When the coach is at this place with a client, the coaching is collaborative and light, not heavy. Join us for a lively one hour discussion on how to enjoy your clients immensely. We will roll play examples of what works and what to avoid.

Coaching Proficiency #6 Navigates Via Curiosity

The coach who is naturally curious can be well guided by that curiosity. After all, coaches are in the discovery business and how can you help the client find new and better ways of doing things, if you are not curious? And the real benefit of curiosity is that it leads to learning for both the coach and client. Join a lively discussion of what it looks like to navigate via curiosity, vs. the traditional method of navigating via interrogation.

Coaching Proficiency #9 Communicates Cleanly

This should be obvious, yes? After all, the cleaner the communication, the less that gets in the way of great coaching. That said, most of us have stuff in our communication style, which slows down the super-conductive nature of the coaching process. Masterful coaches have worked to clean up the stuff that can get in the way of effective coaching. What kind of stuff? Everything from biases, judgments, unmet needs, shoulds, coulds, to singularity, vicariousness, agendas, arrogance and fears. It can all be cleaned. Join us for a one hour call on cleaning up your communication style.

Coaching Proficiency #14 Designs Supportive Environments

Success, not to mention personal evolution, becomes sustainable when there are environments and failsafe structures that support it. After all, who wants to rely on fortitude and willpower to get things done or to develop oneself? Enter the Certified Coach who has been specifically trained in helping the client to design and install these environments.

Coaching Proficiency #15 Respects the Client’s Humanity

We all have limits, both internal and external, and as much as coaching is about maximizing potential and opportunities, we are all human and the Certified Coach respects this. Success without stress is what we are all after and by recognizing limits and appreciating different paths to achievement, the client is both individually and universally respected.

Coaching Proficiency #7 Recognizes the Perfection In Every Situation

One way of looking at life is to believe that everything happens for a perfectly good reason, even if we cannot always see or know that reason within our own lifetime. The point here is to look for and find how a clients event, problem, situation or trait is perfect, even if it is clearly not. Seeking to understand and recognizing perfection first, instead of offering tips, techniques and solutions as a knee-jerk reaction, is what you will be taught during this hour long call.

Coaching Proficiency #8 Hones In On What Is Most Important

Depending on the day, hour or even minute, what is most important to the client will change. Such is the nature of individuals in a high-growth phase of their lives. You will learn to recognize this moving target and be flexible enough to adjust the coaching to be effective in this new terrain.

Coaching Proficiency #10 Shares What Is There

Clients rely on our observations, intuition and even our inklings to help move them forward in life. Hence, the more often, and easily, a coach can share what they see, feel and hear, the more value that can be created for that client. It is often the tiniest, most subtle inklings that can act as powerful beacons and catalysts to the clients life or business.

Coaching Proficiency #12 Enters New Territories

The Certified Coach expands the clients thinking by weaving in new concepts, principles and distinctions during the coaching session, and also by inviting the client to experiment with new models, ways of doing things, and even to identify new goals or outcomes. Clients do not usually ask the coach for this, but these are key ways that value is created for the client.

Coaching Proficiency #13 Relishes Truth
This may sound obvious, and it is deeper than that. After all, truth is a level above mere honesty, as in there is always a truth about a situation, person or event that, when discovered and articulated, can transforms ones life or business. Certified Coaches have come to enjoy and orient around truth as a source of joy and guidance. Join us for a one hour discussion on how to start relishing truth with your clients.


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Additional Course Information

ICF CCEU - This course qualifies for Continuing Coach Training with the International Coach Federation

DTMOPP - This program is delivered using our super learning method

Course Hours: 15; 6 weekly 2.5 Hour sessions

Additional study and practice time recommended: 3-5 hours / week

Price: $795
For upcoming course dates and registration:
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