Mission
What we are focused on doing
Our primary mission is to improve the quality of coaching worldwide.


What is CoachVille?
What we provide
--CoachVille provides coach training for all levels of coaches.
--CoachVille operates as the largest association/network of coaches worldwide.
--CoachVille creates and distributes client coaching programs, assessments and other tools.
--CoachVille hosts and fosters a range of specialty communities.
--CoachVille operates as the largest global think tank of coaches.


What is Coaching?
In our view...
--Coaching is a supportive relationship with a primary focus on clients achieving their goals, solving problems and making the most of  themselves and their opportunities.


Vision
What we see as possible
Our vision is that everyone is a coach.  


Purpose
Why we do what we do
CoachVille does what it does because it's fun.  
(Yes, that is our purpose...)


Measures of Success
How we measure our success as an enterprise
1. Our members speak in glowing terms about CoachVille.
2. The rapid pace at which we are creating quality e-products.
3. The absence of operational delay or technical problems.


Values-In-Action
What matters most to us, as an organization
Style:  We don't do bland.
Perfection:  We enjoy the challenge of this level of play.
Effectiveness:  Our coaching/marketing tools WORK for our members.
Speed:  We eliminate delay at every opportunity, by over-responding.
Freshness: We're big on R&D and experimentation.  No recycling here.
Community: We help members connect and contribute to each other.


Prevalent Themes
How our members experience CoachVille
--As a place where they can be intellectually challenged.
--As a place where they naturally become more creative.
--As a place where they accelerate their personal evolution.
--As a place where they can contribute.
--As a place where big ideas can be freely tossed around.
--As a place where they can access what's new in coaching.
--As a place that they can call their professional home.
--As a place where they add to their skill sets.
--As a virtual community, available on demand, 24/7/365.


Business
What business are we in?.
Primarily, CoachVille is in the innovation business..
Secondarily, we are in these businesses:
--Coach Training business
--Professional Association/Network business
--Conference business
--Member resources business
--Personal/professional development business
--Online community business


Short-term Foci
Specific, measurable outcomes by December 2002
--10,000 members (already at 9000, wow!)
--100 hours of e-training available to our members
--Effective, interactive e-training systems in place
--1,000 Certified Coaches designated


Medium-term Foci
Specific, measurable outcomes by 2005
--100,000 members
--1,000 hours of e-training available to our members
--Coaching simulator operational (like pilots use)
--10,000 Certified Coaches designated


Long-term Foci
Specific, measurable outcomes by 2020
--1,000,000 members
--100,000 Certified Coaches designated


Organizational & Delivery Structure
How our work gets done
--CoachVille is an entirely virtual organization (no traditional offices)
--A staff of 5 manages the enterprise, including related companies.
--We outsource to 15 service providers/vendors.
--The 1,000-person volunteer R&D team creates/polishes content.
--Our products/services are delivered mostly online or via conference call.
--Our 500 active affiliates generate 40% of our revenues.


Legal Structure
How CoachVille is structured
Our legal form of business is a sole proprietorship.
We have an informal board of advisors.
We have a crisis/succession plan in place.
The legal home of CoachVille is Sun City Center, FL, USA.
We have no physical/traditional office; we are fully networked.