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 Introduction
Are you looking for a fast (2 minutes a week) way to get up to speed on
the very BEST business concepts so that you can share them with your
clients? Well, you've found the resource that business and
personal coaches alike are raving about -- a simple lesson via email
each week that covers one of the top 50 business concepts than can make
or break a business today. We've selected the 50 concepts which
ALSO work with clients who aren't in business; after all, we live in a
world where business concepts help humans develop and personal concepts
help business succeed. These 50 concepts work well in both
domains, and the fastest way to learn them is here at CoachVille.
Sample Lesson
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Business
Concept
#01: Creative Destruction
What
it means
The idea is to deliberately destroy and replace perfectly
good revenue streams with income from new or newly
reinvented products/services. Instead of just waiting
for competition
or other market forces, this forces innovation
from the very top, thus acting as a catalyst for
research and experimentation. This automatically
challenges the
organization to continually drive the marketplace instead
of reacting to it. |
Benefits
General Electric sets an internal target of 50% of revenue
from products and services which are less than 5 years
old. This puts managers in much closer touch with
current customers and the marketplace in order to come up
with new ideas ahead of their competitors. This
results in a driven culture of creativity and innovation
instead of a culture that is complacent with the cash cows
and the status quo. |
How
to use
The next time you hear your client talking about how well
their current revenue streams/products are selling,
introduce the concept of creative destruction to them. Not
to rain on their parade, but to challenge them to keep
inventing new ones, even though they clearly don't have
to. That's the game here. Creative destruction
is far beyond the notion of "necessity being the
mother of invention." Creative destruction is
its own form of immaculate conception. |
Comments
from coaches
"I used this with a client and they stopped fighting
me about making important changes."
"I used this with a CPA who was wasting a lot of time
(and thus had high opportunity costs). He knew what
the term meant but had never applied it to himself!" |
Resources
1. Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Successfully Transform Them -- by Richard Foster, Sarah Kaplan; Hardcover
2. Creative Destruction : Business Survival Strategies in the Global Internet Economy -- by Lee W. McKnight
3. Creative Destruction: A Six-Stage Process for Transforming the Organization
by Richard L. Nolan, David C. Croson (Contributor)
4. The Innovator's Dilemma: The Revolutionary National Bestseller That Changed The Way We Do Business
by Clayton M. Christensen |
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Why
is this resource valuable?
It's
simple really. The more know you know about business, and business
concepts, the more value you can add to your clients, no matter who you
are coaching. And the more value that's added, the longer the
client retention rate is, and the higher the client referral rate is.
Plus, you'll have the personal satisfaction knowing that you're on top
of the most important business concepts and terms. These concepts
and terms are from the latest (and classic) books and articles on
business, marketing and strategy. This ecourse is a
very hip, concept-based business education program.
The concepts you will be learning will have a
significant impact on the scope of your thinking and the power of your
coaching. All for just a couple of
minutes of your time each week.
You may even share several of these lessons with your clients (maximum
of 5 lessons please, otherwise ask them to join CoachVille to access the
full collection). That gets them thinking bigger which makes your
coaching easier because they are driving the process.
Format and Availability
This e-course is available now and you may view all completed lessons
online the moment you join CoachVille. (We are crafting/releasing
2 lessons each week at this point.)
IMMEDIATE, COMPLETE
AND LIFETIME
ACCESS!
FREE FOR A LIFETIME!
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