Introduction
Now that you've got 10 or 100 or 1000 visitors
coming to your website each week, how do you
convert them to becoming clients vs letting them
slip by as lookie-lou's? Here are 5
strategies that work very, very well.
1.
Show the visitor that they have landed at the
perfect website for what they need right now.
Very few visitors to your website need to learn
about coaching. What they need is someone
who can help them solve their problem/dilemma or
to help them make the most of an opportunity.
Suggestion:
Don't just list testimonials about how
great a coach you are, but rather describe the
10-25 specific situations that your best clients
have found themselves, in which you do your best
work. This helps the visitor to see
THEMSELVES and their situation vs just seeing YOU
at your website.
2.
Have a fill-in-the-blank option for the visitor to
sign up for your ezine on your home page.
Most potential clients will only visit your site
once, so it's key to get their email address so
that you can market to them later -- and forever,
if they let you. How many visitors are you
losing as clients because you have no way to keep
in touch with them?
Suggestion: Remember,
most clients take time to warm up to you, and your
weekly or monthly newsletter or ezine is the most
efficient way to let them do this. Start an
ezine today. It's free at Topica.com
or for more features try webvalence.com.
Every email is worth about $10-$100 to you if you
market your services well.
3.
Offer an immediate take-away resource with your
name on it.
Post some Top 10 Lists, How-To Guides, a free
ebook, problem-solving steps, Life or business
planning forms. These all act as brochures
and remind the visitor who you are.
Suggestion: Remember,
visitors to your coaching website are probably
surfing around a lot of websites. Give them
stuff to read and stuff to take with them on their
journey.
4.
Make a direct offer to help the visitor in any way
that you can.
Most visitors to your website are looking for
'something.' They may know -- or they may
not know -- exact who or what they are looking for
in terms of a coach. Make it QUITE clear
that YOU can either help them directly or by
referring them to someone who can.
Suggestion: Position
yourself as a well-connected resource and make
your email address and phone number prominent on
every page and educate the visitor in how you can
help them whether they become a client or
not. And/or offer a free session with no
obligation.
5.
Invest in a highly credible-looking website.
Typically, websites for coaches run between $1,000
and $10,000 to design, develop and write.
Typically, a client is 'worth' between $3,000 and
$25,000 over their customer lifecycle.
Suggestion: Do
the math. Then, contract with a talented designer
who understands how to convert visitors to clients
and has the graphic flair to make your site
credible, appealing, easy to use and the best
possible calling card for you. The #1
mistake coaches make around their websites is in
not having their site professionally
designed. All the marketing in the world
won't convince the visitor to hire you if your
site doesn't engender trust and
credibility.
Copyright 2001, Thomas
J. Leonard. All rights reserved.
May be duplicated with attribution and copyright
notice intact.
|
