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TJL
Coach
Training
Center
Evolve
Your Business Sampler
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FULL PRACTICE MARKETING
Possibly the
most comprehensive marketing program for coaches ever assembled. 100 lessons
organized into 20 sections with 5 lessons each. Sections on coaching
services, building a network, building a reputation, building a website and
much, much more. Below you will find an excerpt from Lesson #1 as a
sample.
You may also listen to a clip of the first lesson by clicking
HERE.
Lesson #1 Excerpt
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CoachVille.com
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Lesson 1
Know precisely the 20 best things you can do for people
Full Practice 100 Program
This Program is from the Thomas J. Leonard Coach Training Center
from CoachVille LLC |
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Potential
clients don't really care about you or coaching...
I don't know
that the term 'coaching' has even been properly defined or easily
described, so I suggest that you steer clear of trying to talk about
"coaching." In my experience, while people may sound
curious about what coaching is, what they really want to know is
exactly how you can help them with a problem or opportunity.
Potential clients
just want to know if and how you can help them...
And they need
your help to do this. They need to hear SPECIFICALLY what you can
do.
Mistake #1: Being too general
"I can help you reach your goals."
"I can help you solve that problem."
Mistake #2: Using jargon
"I can help you get more space."
"I can help you transform your being."
The trick is to be
very, very specific...
It's even okay to
be too specific because even though your example of what you can do may
not fit for this client, they at least will get a sense of what you can
do. And, when you share with them several things you can do for
clients, they may well be able to weave in your comments and buy the
fabric, if not the thread.
...And to be very,
very situational
It's not enough
to say what you do. Rather, you need to include references to what
real people are experiencing in their personal and business
lives.
Tips to think 'situational'...
Copyright 2001 by Thomas Leonard and 2006 by CoachVille
LLC. All rights reserved. The Full Practice 100
Program from CoachVille LLC. No duplication, adaptation, re-packaging,
or distribution. Contact
information:
www.Coachville.com |
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THE 42 INCOME STREAMS FOR COACHES
This is a
resource for advanced coaches. Starting with the most basic and then
expanding in many creative directions, this resource will broaden your
thinking about your business and the variety of ways you can add value to
the people who call you “coach”. We strongly recommend that you master the
basics of delivering and charging for 1-1 coaching before delving into the
other income streams. Below you will find an excerpt from Income
Stream #1 as a sample.
Lesson #1 Excerpt
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Income
Stream #1
1 to 1 coaching, by
month, is the core service of most coaching practices. | |
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Coachville.com |
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5 DAY TEAM 100 PROGRAM
Build a team of 100 professionals who provide
services that are complimentary to yours. A compelling strategy for
becoming well connected in your local and greater communities and for
becoming a powerful resource center for your clients and strategic
partners. The program provides a complete step-by-step process.
Below you will find an excerpt from Session #1 as a sample.
The
five the program includes the transcript for the 5 days, 4 days of
audio, and several PDFs.
You may also listen to a clip of the first proficiency
by clicking
HERE.
Class Notes for Session #1
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Class
Notes, Session #1
Team 100 Program
May 14, 2001 - 12:00 p.m.
Dave Buck, Moderator
DB: Good morning! Welcome to the Team 100 program! Today is a bit of an overview day just to orient yourself around the thinking about this private network. Basically, you're building and creating this private network and it's by invitation only. This is a different way than most people think of themselves. This program is really away to expand your thinking. The focus over the 5 days is to really understand this idea as a strategy to expanding your business. The purpose of this call is to talk about how this strategy can work and make progress towards the creation of this list.
Remember, this is an investment - you're building your team this week, and while it won't mean you'll have 10-15 new clients by Friday, it will be a longer-term investment that can really work for you.
Again, my name is Dave Buck and I want to welcome you to the program. Just to tell you a bit about myself - I have a consulting program and coaching practice and lead a lot of teleclasses. I'm basically a free agent and have been growing my business as an independent professional for the past 15 years. I've been in this conversation of how you build a network, how you market yourself, etc., for some time so I've been at this game for a while. In the last couple of years, I've collaborated with Thomas Leonard on a regular basis, so I've been expanding my thinking quite a bit.
First, I'd like to continue on the overall idea; if you take this on, you'll see benefits over a couple of months. It's not a short-term solution, but it is a very good long-term investment into your practice.
(echo problems continue & worsen, so everybody hangs up and calls back)
DB: Let me just say this, since we've spent so much time handling phone problems, we're going to need to go overtime a bit - please let me know if this is a problem.
(multiple voices indicate this is not a problem)
The idea of this program is that it is an investment engine to help you connect with other professionals. The reason you do this is to obtain referrals from others who might need a coach; a lot of what we'll do this week is to come up with a list of service providers. You want to create this list where you're not selling your services as a coach, but teaching them what your services are. if you're a master sales person where you can walk in a room and walk out with clients, this program probably isn't for you. However, if you're not that master sales person, then this program will help you.
The first step is to become a master teacher. The 2nd step is to understand this is an investment over time. if you invest a 1/2 hour a week in building a relationship with a professional, every hour you put in will pay a return. The 3rd step is that it forces you to be really, really clear about what it is that you do. You have to be very clear on what you do as a coaching professional - do you help with balance, do you help with those starting a new business, recovering from a divorce, or recovering from bankruptcy? You want to put these in to your clients' words, and be able to quickly explain it.
The last thing I want to talk about in terms of an overview - think about whether you want a local success team or whether you want a virtual network of professionals that can be provided over the phone or Internet nationwide. As a coach, you're in the problem solving business, and one of the things you can bring to the table for your clients is a robust network, particularly if you're a new business coach. This way, no matter the challenge your client has, you have people you can refer them to; you always have the answers for your perfect clients.
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PASSIVE REVENUE
20 detailed lessons on how to create products to serve your network written
by one of the all time masters of product creation. Each lesson gives the
basic idea and a good example. The lesson on writing promotional copy is
especially good.
Lesson #4
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Lesson
#4
Theme for this week is Creating/Packaging Intellectual Property
Make your product or service situational or specific |
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Past
Lessons | CoachVille.com |
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This program is part of
the Thomas J. Leonard Memorial Resource Library from CoachVille LLC.
Dear Coach...
People buy stuff because it fits for them. Guys don't buy
denim fabric. Rather, they buy a size 34 pair of Levi's.
The same is true in e-products, Tele-Classes and coaching
services. People prefer to buy something that speak to
both who they are and where they are at, both of which are
pretty closely related.
"Where one is" or "what one is facing" are
both situational.
Here are several titling makeovers that make them more
situational or specific..
(Most are all
current or future CoachVille Projects)
OLD: Personal Evolution Course
NEW: Personal Evolution
Course for those who have been working on themselves for at
least 5 years.
OLD: Advanced Coach Training
NEW: Graduate School of
Coach Training
OLD: Teleclass Leader
Training
NEW: Certified Teleclass
Leader Training
OLD: Eliminate Delay Program
NEW: The Eliminate Delay
Program for Hard Core Procrastinators
OLD: Financial Success
Program
NEW: Financial Success for
the Over spender
OLD: Effective Parenting
NEW: How To Be the Best
Coach To Your Child
You get the picture...
The idea here is to get specific, even too specific
with your title/packaging. Because even if you're too
specific, your title will still attract attention and folks will
remember it. Which makes for excellent branding.
Best,
Thomas
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with
Thomas Leonard
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5 DAY FULL PRACTICE
Extremely practical 25 step process for
building a coaching business. Sections include: Clarify the basics, Reach
out and learn, Reach out and market locally, Become a better coach and Reach
out and e-Market.
You may also listen to a clip of the first lesson by clicking
HERE.
Business You Are In Excerpt
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Only Area |
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Step
1.
Decide what business you are in.
Introduction
You might think that you're in the coaching business. After
all you are a coach.
However, most potential clients could care less that you're in the
coaching business. All they care about is what you can do for
them.
It helps to articulate what business you are in so that you can find a
term that resonates with the buyers, AND which orients your
thinking. For example, Southwest Airlines decided years ago that
it was not in the airline business but in the transportation
business. Big difference (transportation is much broader than
airline). FedEx is not in the delivery business as you might
expect, but rather in the logistics business. And
Thomas Leonard isn't so much in the education business as it is in
the R&D business.
Again, the purpose of defining the business you are in as a coach is
that it helps you to think bigger and position yourself more powerfully
in the marketplace.
Examples
Here are 25 examples of the 'businesses' that a coach can be or
really is in....
Copyright Thomas J. Leonard 2001. No Duplication. |
Copyright 2007 by
CoachVille LLC. All rights reserved. Evolve Your Business by
CoachVille LLC. No duplication, adaptation,
re-packaging, or distribution.
Contact
information:
CoachVille Help Desk | www.Coachville.com |
Introduction
Most coaching takes place via
the telephone. Some coaches offer in person coaching for a higher fee.