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Introduction
Enters new territories.
The Certified Coach expands the client's thinking by weaving in new
concepts, principles and distinctions during the coaching session, and
also by inviting the client to experiment with new models, ways of doing
things, and even to identify new goals or outcomes. Clients don't usually
ask the coach for this, but these are key ways that value is created for
the client.
Examples:
1. Broach topics that client didn't retain you for.
2. Share ideas/distinctions that will expand the client.
3. Experiment.
The key distinction is broaching vs. reacting.
The Purpose of This Learning
Guide
1. To explain the Proficiency.
2. To show how mastering this Proficiency makes you a better coach.
3. To provide key resources to assist you in mastering this Proficiency.
What the instructor covers in
this teleclass
1. What Entering New
Territories means.
2. What new territories are and how to enter new territories.
3. Broaching vs. reacting.
4. Demonstrations.
What does entering new
territories mean?
1. Broaching a topic the
client did not hire you for.
In the course of discussing the topic you were hired for, the client
will often introduce new topics or new challenges, without even realizing
it. Often it will be in the process of discussing why something hasn't
happened yet. This provides the entrée to the new territory.
2. Share ideas that will expand the client.
As you share your ideas about new territories, it will help the client
think beyond their current assessment of the situation, expanding
possibilities and options. It will usually help them create a more
compelling plan, or think a lot bigger.
3. Bring something up rather than just react to it.
Rather than reacting to everything a client says, you can ask
questions. Even if you don't know what the new territory might be, in the
process of thinking about your questions, the client will identify a new
territory they would like to explore.
What are some general truths
about entering new territories?
1. Coaching can get boring or
predictable unless new territories are entered.
2. Most clients need YOU to introduce them to new territories.
What are the 12 territories
worth entering?

Key Points/Topics
1. Broaching vs. reacting.
When you enter new territory, you are thinking of possibilities,
thinking larger. It's a way of responding in a new way to what is going
on, seeing where it could take you, rather than reacting to the event.
2. Experimentation vs. moving in.
Entering new territories is like an experiment, being an explorer. The
client needs to know they don't have to commit to the new territory or
path. A territory is a place, a location that you move through.
How do you enter new
territories with a client?

What are the tools to use when entering new territories?
Educational Tools.
Use principles, concepts, and
models to help the client understand and navigate the new territory.
Discovery Tools.
Use tools of discovery to help the client evaluate the new territory
and their relationship to it. Use assessments, exercises, and questions.
Awareness-Building Tools.
Use awareness-building tools to help the client capitalize on the
opportunities of the new territory. Help them make distinctions, develop
strategies, and create meaningful segues.
What can the client expect?
To shift from running in circles or
feeling complacent and predictable, to feeling intrigued, expanded, and
shifted through the coaching.
What are 12 coaching tools to
enter new territories with?

How do you enter new territories
with clients?
1. Offer a higher, or
different, level.
If your client says they want a certain result, ask what having a
different level of result would mean. If they want to be an expert at
something, ask what it would mean to master it.
2. Play with options
Offer options, slipping in something outrageous, and see which
direction they want to go.
3. Discover distinctions
Ask what distinctions they have made as a result of X. The
distinctions will naturally take them toward a new territory.
4. Ask permission.
You want to enter new territories with some elegance and finesse, not
abruptly change the subject. Ask if you can share an idea you have or an
option you notice. Invite them to experiment or brainstorm. "Is this
something that's causing you pain that you'd like to begin resolving
today?"
5. Offer a different perspective.
By offering a different perspective, or by identifying a different
possible meaning, you broach a new territory with a client. New
perspectives can shed light on something the client hadn't noticed.
6. Turn and look at the existing structure.
If the client is struggling to do something differently, turning them
to look at their existing structure is a way of introducing a new
territory.
What are some key distinctions?
1. Curiosity
This Coaching Proficiency is
closely connected with others, particularly Navigating via Curiosity. If
you and the client are curious, simply for the sake of curiosity, there
won't be any screening or filtering, which will allow new territories to
be considered and decided upon without angst.
2. Solving the problem vs. offering a new territory.
Some newer coaches feel pressure to solve the problem for the client.
By offering a new territory you are not solving the problem, you are
helping them expand their options so they have the opportunity to choose.
3. Follow the client.
Open the door to the new territories, but let the client pick which
one to follow.
What are the 12 primary sources
of energy to consider when entering new territories?

Why is this a Proficiency?
1. Requires keen self-awareness
and self-confidence.
Broaching a new territory, particularly one that is outside the scope
of the coaching arrangement, requires the coach to be keenly aware of
their motives and intuition. You must be confident in knowing yourself and
your skills to bring up new territories elegantly.
2. Must be able to get out of your own way.
If you think you know what's right for the client, you'll get in your
own way, blocking the way to the new territory that would serve the client
best. You must be even more open than the client.
3. Requires mastery of basic coaching
skills.
If you come in with an agenda or the desire to practice/demonstrate
your coaching skills, the path to new territories will not go smoothly.
Basic coaching skills must be automatic for you in order to pull this off.
This is more than knowing it intellectually (being an "expert"),
it is having it in your bones (mastery).
How does Entering New Territories
make you a better coach?
1. Creates possibilities, expands
creativity.
By introducing new territories to
explore, you help your client create new possibilities and meanings for
their situations. By taking the focus off the heaviness of the situation,
to the freedom of the new territory, the pressure will be reduced and
creativity expanded.
2. Coaching can go faster.
When you offer a new territory, coaching can go in a whole new
direction at a much faster pace. It's as if you can compress time by
pointing out some new directions. It can save years off the searching and
finding process.
3. Generates solutions to pick
from.
Broaching new territories always opens up possibilities, generating
multiple solutions or directions to pick from. This is particularly useful
when the client is feeling stuck.
4. Might change the client's life forever.
Offering that unexpected comment might be just the comment that
changes the client's life forever.
What are some questions you can
ask?
1. What would be ideal for
you?
2. What would that look like?
3. What would be a new standard for you?
4. What if you looked at it from X perspective?
5. Can you think of another alternative?
How do you know if you're getting
it?
1. Recognizing perspectives.
You recognize what perspective, or
frame, your client uses to view the situation, and have ideas of other
possible perspectives. By introducing a new angle you widen the frame for
the client.
2. You are having fun.
Exploring new territories can be fun - for you and the client.
3. Questions vs. telling.
When you notice that you are asking questions, versus suggesting how
the client might want to view it, you'll know you're getting the
distinction between broaching and reacting.
What are some common mistakes
when using this Proficiency?
1. Needing the client to enter the new
territory.
Remember, this is all about the
client. Let them choose whether to enter or not.
2. Thinking you know the right answer.
Again, the client's wisdom will be more powerful than yours, even if
it's exactly the same. Help them discover their own truth through their
territories.
3. Solving vs. being there.
Newer coaches often feel the pressure to "perform" by
solving the client's problem. Much of the power of coaching comes from
your being there and the relationship between you and the client. Besides,
client's don't always want to you to solve their problems. Guiding
them to do it themselves will empower them more - and make them believers
in coaching.
Resources
15 Proficiencies | here
The 3 Generators of Client Value | here
The 5-Element CoachVille Coaching System | here
Certified Coach Training Resources | here
The Orb/Graphic Version | view
gif | view
pdf
Twelve New Territories Worth Entering | view
gif | view
pdf
12 Coaching Tools (To Enter New Territories
With) | view
gif | view
pdf
12 Primary Sources of Energy | view
gif | view
pdf
12 Phases of Personal Development | view
gif | view
pdf
Are there success
stories/testimonials related to Championing the Client?
got
one?
"Many coaches seek to motivate their clients by trying to communicate
their own personal vision of how a project should be completed. Nina
East has the unique gift of inspiring individuals by tying their own
values and visions in with the accomplishment of a goal. Most importantly,
though, Nina holds others accountable so that they are not tempted to fall
short of their own potential."
----Kinneil Coltman
Class Notes
Transcript of Training Call
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RealAudio of Training Call | here
MP3 of Training Call | here* (to
download MP3 file, right click your mouse over link) .
*instructions for downloading/using MP3 file here.
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