Bestselling author, entrepreneur and agent of change Seth Godin named CoachVille Purple Cow #4.
What’s a Purple Cow? A Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Godin says: “CoachVille isn’t a product, it’s a movement. What’s remarkable (about CoachVille)? Coaching is an entire vocabulary. It’s a profession, a dogma, and it’s viral. Coaches spend a great deal of time selling strangers on the benefits of this new experience, which spreads the word. And many of the coached decide it would be fun to be a coach, so the word continues to spread. “