 Introduction
Many
coaches have a free or subscription-fee based ezine. One way to make revenue with
your ezine is by selling ad space.
There are 4 types of ad space. The first,
and cheapest, are classified ads that usually appear at the bottom of the ezine.
The second is a top sponsor ad, which occurs before the content of your ezine.
The third is a middle sponsor ad, which occurs halfway through your ezine. And
the fourth, and most expensive, is a solo mailing in which only the ad is mailed
to your ezine subscribers separate from the ezine.
The cost of ad space
is usually based on the number of subscribers. It's best if the product or service
being advertised is of interest to your subscribers.
Real World Example
Steve Davis: Master Facilitator Journal
www.masterfacilitatorjournal.com
| steve@masterfacilitatorjournal.com
 Hi,
I'm Steve Davis. I started my ezine, The
Master Facilitator Journal in May of 2001. It's dedicated to the mastery and
application of facilitation, life coaching, and leadership skills. I really wanted
to quickly build and host a large network using my skills in writing and felt
that developing an ezine would be the smartest way to do that in a hurry. Working
with Thomas on the Coaching Scoop really helped sharpen my skills and build my
confidence as well. Today I have over 6,000+ subscribers and find this network
to be the source of much inspiration and many ideas. Here are some of the benefits
I see from starting and building your own ezine.
 Publishing
an ezine positions you an expert in your field. Even if you aren't one when you
start, you will soon become one by virtue of the research, focus, and attention
applied to your subject matter over time, not to mention the ideas, feedback,
and input you receive from your readers. Being seen as an "expert" better positions
you to attract clients, sell products, make speeches, give workshops, do interviews,
etc. As Thomas was fond of saying, writing and publishing an ezine puts you in
an environment where you can't help but grow, and fast!
There
are many other ways to attract revenue with your ezine. The easiest way to start
is to find existing products that would interest your readership, become an affiliate
or reseller of these products, then advertise them in your ezine. Over time, you
will learn what your readers want and you can begin to design your own products
to sell to them. Since most coaches are in the information business, these products
usually take the form of ebooks, ecourses, teleclasses, workbooks, etc. I found
that my readers are more responsive to my products anyway as we’ve developed a
good deal of trust over the many months I've been delivering useful material to
them for free. I'm
finding that with all the projects I’ve been involved with over the past two years,
my ezine seems to be a consistent compass for me. It disciplines me to write and
express myself on a regular basis in response to the real needs of my readers.
Their consistent encouragement fuels my creativity and desire to consistently
serve them through the research and development of new material. I’m even evolving
my ezine into a virtual university I’m calling Facilitatorville.com which will
offer many revenue-producing opportunities. Having a strong and loyal base of
subscribers from my ezine provides a built-in customer base and R&D team to support
the launch of this business, or any other online business that relates to personal
growth.
Lisa Micklin: Weekly Wake Up Ezine
www.becomingu.com
| coach@becomingu.com
Hi, I'm Lisa Micklin.
Ezines are a deep passion of mine. It's just so cool to me that you can put yourself
out there on the web and have oodles of heretofore strangers become a part of
your network. My passion for ezines has taken me to a new entrepreneurial level.
I recently developed and launched www.ezezine.com,
a simple to use affordable ezine broadcasting and list management service. Our
members seem to enjoy the benefits of using a system that was developed by other
ezine publishers.  I publish the avant-garde
Weekly Wake Up Ezine, endearingly referred
to as "the wwu." It is a very unique ezine that consists of an inspirational fractal
art collage that I create, combined with an eye-opening quote. It has received
a lot of attention, due to its distinctiveness. Most of my subscribers have come
from existing readers forwarding issues to their own networks.
After
a year of trial and error, I decided to promote primarily in-house products and
services as opposed to other people's goods. I found that my subscribers feel
a connection to me that I can build upon. In the past, when I advertised other
people's products, I actually began to lose subscribers! Now that I'm offering
only my own goods, my unsubscribe rate has dropped dramatically. I discovered the
same truth when I was the advertising director for Ezineville.com,
with a combined subscription pool of over 2 million. We had been running ads for
various general interest products, and were generating revenue, but it was a lot
of work. Thomas decided to switch all ads to in-house services and sure enough
it paid off. Several Coachville members originated from these ads. There
are countless ways to promote within an ezine, and I'm not suggesting that in-house
promos are the only way to go. However, I do know from my own experience that
this is much more effective for my particular publication. It saves me a lot of
time looking for advertisers or affiliate programs. And, I often surprise myself
with what I offer. This approach keeps me creating new services to offer, which
would likely not be the case if I were leaning on external advertisers. What
do I advertise? Pretty much anything and everything that I do! Creativity is essential
in these promo efforts. For instance, the wwu is a very classy and sharp looking
ezine. Recently, I started promoting ezine design as a service that I offer. It
took me a year to think this one up, but it was definitely one of those "duh!"
moments when it came. More
than advertising or revenue, my greatest satisfaction in publishing the Weekly
Wake Up comes from the feedback of my readers. Every issue creates a deeper relationship
with my subscribers as is evidenced in their emails and queries.
Shadow! Nightwing: 2 Minute Extreme Success Journal
www.thelawofattraction.com
| shadow@thelawofattraction.com
Hello. I'm Shadow!
Nightwing. I'm the director of coaching and training at the Institute
for the Law of Attraction. I'm a Certified HypnoTherapist, a Master Practitioner
of NLP and a Certified Personal Coach. I've developed manifesting and attraction
techniques to help my clients truly get what they want from life and also to avoid
what they don't want.  I
started the Institute about 2 years ago seeing there was a great gap in information
about manifesting and attraction. Prior to opening my web site, I gathered all
the information on manifesting I could find. Then I took all I knew and street
tested it to see what worked and what didn't. What ever I share with my clients
or web site visitors I always test on myself before hand to be sure that it's
successful and repeatable. I don't deal with theory here, only what works!
When my web site
opened, I also began publishing my ezine which is now called the 2
Minute Extreme Success Journal. It's in HTML format which I believe draws
more subscribers than plain text. My main focus was to write success oriented
articles geared towards a person's inner belief systems. My subscriber base is
over 6000. Getting
such a large subscriber base and keeping them is challenging. To do that, I offer
freebies in nearly every issues. Most recently, I did a 2 day only sale featuring
downloadable products. And to add fuel to the buying fire, all products were 50%
off! I got a good response. I think the words 'sale' and '50% off' gets people's
attention. It does me. At the very least I'll get more web traffic. And at the
most, many more sales. The
key to successful advertising in your ezine is to not always make it all about
you. People are taking their time to read your ezine and are hopefully finding
value in it. Give your readers value and toss in freebies every now and then.
I know when I read ezines and the author only talks about their products or services,
it turns me off and the delete key on. But when they give value on a consistent
basis and maybe a goodie or two, then they gain my trust and most likely my business.
Suggestions Related
to Carrying Ads in Your Ezine
Build your list
of subscribers. The more subscribers, the higher the price you can charge.
Determine criteria
for what types of products and services you will accept ezine ads for.
Determine how many
ads you will run per issue. If it's too cluttered, your subscribers may become
frustrated and the advertisers will likely get lacklustre results.
Related resources
Reasons to publish
an ezine, Full Practice ecourse at www.coachville.com/fullpractice/x66whyezines.html
How
to publish an HTML ezine: instructions
Managing
and broadcasting an ezine or ecourse: Passive
Revenue course.
All
services are from CoachVille.com.
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