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Power of Groups
Featuring the 15 Proficiencies of Group Coaching
 Group Coaching is a great way to provide affordable coaching for the client AND create a strong business model for yourself.
With Group Coaching you leverage your valuable time and powerful skills and enjoy greater freedom and power.
In these times of economic uncertainty, group coaching is essential for creating a financially sustainable practice.
Essentially, Group Coaching is the
coaching answer to economic uncertainty
Outline of this information page
1) Benefits of Group Coaching
2) How Group Coaching is Different Than 1-1 Coaching
3) Registration for complete program
4) Group Coaching Business Model
5) The Queen of Group Coaching tells her story
6) Program Content Details
Benefits of Group Coaching
1) It is VERY affordable for the client;
In our current economic climate this benefit does not need any additional explanation!
2) It enhances your business model in two strong ways
a) It can work as a low cost entry point into your practice AND
b) It can work as a powerful maintenance program for clients after they complete 1-1 coaching engagement with you.
3) You create a powerful group environment
Each member feels like they are part of a highly connected and supportive team - which builds confidence and community.
4) Group Coaching is often the perfect entry into corporate coaching
High-impact and low-cost per person coaching is highly valued by organizations especially as a follow on to skills training programs.
Group Coaching is Different than 1-1 Coaching
It is important to know that Group Coaching is quite different than 1-1 Coaching. You will use all of your 1-1 coaching skills and methods AND
there are additional skills that you must
develop to be a truly masterful group coach.
We call these skills the 15 Group Coaching Proficiencies. Combined with your 1-1 coaching proficiency you will create a powerful environment for deep collaboration, spirited community and sustainable results.
- Group Coaching Proficiency #1 The 3 levels of listening in a group
- Group Coaching Proficiency #2 Tap the magic of permission
- Group Coaching Proficiency #3 The Art of Full Group Engagement
- Group Coaching Proficiency #4 Creating an environment of confidentiality and trust
- Group Coaching Proficiency #5 Enjoy the group
- Group Coaching Proficiency #6 Asking Curious Questions
- Group Coaching Proficiency #7 Co-Creating the Group Agenda
- Group Coaching Proficiency #8 Effective Role Plays
- Group Coaching Proficiency #9 Sharing the collective group wisdom
- Group Coaching Proficiency #10 Communicating cleanly and clearly modeling laser speak
- Group Coaching Proficiency #11 Coaching for Change in a Group
- Group Coaching Proficiency #12 Coaching Individuals in the group setting
- Group Coaching Proficiency #13 Championing the group and the client
- Group Coaching Proficiency #14 Inspiring individual action and results
- Group Coaching Proficiency #15 Expanding connections between calls
The program also includes a 5-hour module dedicated to marketing and positioning group coaching for both individual and corporate clients.
This course is now taught at Columbia University of the Ivy League, quite an honor!
Program Registration
Immediate Access to Home Study eCourse
Also includes immediate access to the complete eCourse (already recorded) so you can get the information as quickly as you want and get started coaching groups right away!
Registration ------------------------------------>>> Register here for the complete package
Group Coaching Business Model
Here is a quick example of a Coaching Business from what Coach Dave’s practice looked like in 2001
- 20 1-1 clients paying $350/month for 2-hours of coaching = $7,000 for 40 hours
- 32 Group clients in 4 groups of 3 hours per month for $195/month = $6,240 for 12 hours
- Bonus - one hour All client call each month to build community among all of my clients
- Former 1-1 and group clients are invited also - a great way to stay connected and engaged
- New client attraction = 4 1-hour teleclasses each month FREE to the members of my database
(each week a different topic)
- Weekly eZine = approximately 1-hour per week
- Client management and billing = 4 hours per month
Total time = 65 hours per month
Total revenue = $13,240 per month
I also generated approximately $7,000 / month in revenue with paid teleclass programs and live workshops and training for just under $250K / year total.
The Queen of Group Coaching tells her story
 Coach Ginger Cockerham, MCC
This course was developed by and is still taught by the coach who literally wrote the book on Group Coaching: Coach Ginger!
Coach Ginger is a true pioneer in the field. She coaches groups that she forms herself from individuals who want to hire her AND she is hired by organizations to coach groups of employees.
She brings a depth of knowledge and an infectious passion for the craft that she has helped define.
Case Study I
Getting Started as a Group Coach in Companies
One of my favorite clients in 1997 was an executive in a financial services company. After coaching her for two years, her business had systems in place, she was delegating regularly, her employees were working as an effective team, and she had created time to take care of herself and enjoy her life. She always loved the business she was in; she was just frustrated that she had to work so hard without getting the results she felt capable of. After coaching, she was achieving at the highest level in her company.
She talked to me about what a great business financial service was for women and how many were leaving before they were there five years. She said I wish we could get coaching for women so that they could establish their businesses and create the life style that she had. We brainstormed about how we could get the company to sponsor coaching. The cost of providing individual coaching for advisors was not feasible for the company, so we talked about putting the women in groups.
She flew from Seattle to the home office of the Company in the Mid-West and did a power point before three key decision makers in the company and got the program approved. We did a year pilot program for women who had been in the business from three to five years. At the end of six months, I did a deliverable to the company with testimonials from the participants and a recap of their production numbers. The most important result was that none of the women who participated in the groups left the company.
The following year the program expanded to 10 groups. The price point for the groups was $600 a month per group. Groups met twice a month for one-hour. Each group had from five to seven advisors as members. I coached groups in the company for five years, and the program continues on today with internal coaches leading the groups.
This program was the pilot for me and allowed me to get the experience and credibility in an industry and with group coaching. The price point has changed dramatically, but that opportunity gave me the launch that has allowed me to be extremely successful in my coaching business while giving me the flexibility to do other things I love.
Revenue:
10 Groups X $600 / group = $6,000 per month
Time Commitment:
10 Groups X 2 hours per month per group = 20 hours Coaching per month
20 Hours coaching per month = $6,000 Revenue Per Month -> NICE!
Case Study II
My Model for Coaching Groups in Financial Services Companies
Focus: Help the company stay on par with competitors who have more advisors reaching MDRT (Million Dollar Round Table) than this company had. The company goal was for us to create two groups of top tier agents (6 to 8 in a group) to achieve MDRT by the end of the group coaching time span.
The agreement with the company was for a pilot program for six months and then if the results looked good to continue the program for another full year. The agreement was for the company to pay $250 per person in the groups for the pilot program and then to increase the payment to my typical per person cost in a coaching group to $295.00 a month. That includes 2 monthly one-hour meetings with their group members as their coach. (One company had an internal coach that I was a part of all the calls and that I mentored in the group coaching process) It also included laser coaching with me for each individual in the groups on a scheduled as wanted/needed basis.
The results were so promising in the first six months, that the company continued the groups for the following year. The ROI on the groups was terrific. The company got the majority of agents to the MDRT level and the agents were thrilled with their results. One participant said,” I have been trying to reach this industry standard for 15 years and with a coach and the support of the group, I was finally able to achieve the success I have wanted.”
Revenue:
The one year contracts with this company exceed $4,200.00 in revenue per month for my coaching business.
Time commitment:
> 4 hours per month coaching the two groups
> 3 hours per month in laser coaching time.
= 7 Hours total per month
7 Hours coaching per month = $4,200/ month. VERY NICE!
Power of Groups Program Details
The Essentials of Group Coaching
Module 1 - 5 Hours
The topics covered in this module include:
- Introduction to Group Coaching
- What group coaching Is and Is not
- Create extraordinary group experiences
- How to tap the group master mind
- Creating longevity in coaching groups
Topic 1: Introduction to Group Coaching
This informative class is designed to get you started in group coaching and to introduce you to the CoachVille Power of Groups community.
Topic 2: What group coaching Is and Is not
This informative class is designed to clarify how group coaching is different and distinct from related disciplines and services.
Topic 3: Create extraordinary group experiences
This informative class is designed to teach you a simple strategy for how group members can create their own extraordinary group experiences.
Topic 4: How to tap the group master mind
This informative class is designed to introduce you to concept of the group mastermind, what a mastermind group is, and what the benefits are for group members.
Topic 5: Creating longevity in coaching groups
This informative class is designed to help you establish an environment that supports longevity in a group from the beginning. We will address the keys to creating longevity and the benefits and risks associated with longevity in coaching groups.
Bond the Group / Be the Group Coach
Module 2 - 5 Hours
The topics covered in this module include:
- Group Coaching Proficiency #1 The 3 levels of listening in a group
- Group Coaching Proficiency #2 Tap the magic of permission
- Group Coaching Proficiency #3 The Art of Full Group Engagement
- Group Coaching Proficiency #4 Creating an environment of confidentiality and trust
- Group Coaching Proficiency #5 Enjoy the group
Group Coaching Proficiency #1 The 3 levels of listening in a group
This informative class is designed to teach you about Triplex listening with your group members, or listening on multiple levels.
Group Coaching Proficiency #2 Tap the magic of permission
This informative class is designed to teach you about how important permission is in a group setting, the kinds of circumstances when it is warranted, and examples of how to ask.
Group Coaching Proficiency #3 The Art of Full Group Engagement
This informative class is designed to teach you about the concept of Full Engagement, and what it means to be fully engaged in a group.
Group Coaching Proficiency #4 Creating an environment of confidentiality and trust
This informative class is designed to give you a foundation in group environmental design, so you can bond the group quickly, and create the confidentiality and trust necessary for group success. we will discuss how to do this, and what the benefits are for all involved.
Group Coaching Proficiency #5 Enjoy the group
This informative class is designed to teach you about enjoying your groups, and why and how this is important both for your experience as a coach, and for your clients experience as participants.
Active Communication
Module 3 - 5 Hours
The topics covered in this module include:
- Group Coaching Proficiency #6 Asking Curious Questions
- Group Coaching Proficiency #7 Co-Creating the Group Agenda
- Group Coaching Proficiency #8 Effective Role Plays
- Group Coaching Proficiency #9 Sharing the collective group wisdom
- Group Coaching Proficiency #10 Communicating cleanly and clearly modeling laser speak
Group Coaching Proficiency #6 Asking Curious Questions
This informative class is designed to introduce you to the group coaching proficiency #6: Asking curious questions in a group setting.
Group Coaching Proficiency #7 Co-Creating the Group Agenda
This informative class is designed to teach you about co-creating the group agenda with your group members. As the group coaching model is people-oriented vs. content oriented it is very important that the people be part of setting the agenda.
Group Coaching Proficiency #8 Effective Role Plays
This informative class is designed to teach you about how and when to use role plays to create group value.
Group Coaching Proficiency #9 Sharing the collective group wisdom
This informative class is designed to teach you how to evoke group wisdom by being intentional. And the benefits the group experiences as a result. The intention is to have the most meaningful group meetings possible.
Group Coaching Proficiency #10 Communicating cleanly and clearly modeling laser speak
This informative class is designed to introduce you to the concept of Laser Speaking with your coaching groups. we will discuss how and why it is a valuable skill to use and share with your group clients, and also some ways to introduce Laser Speak to an existing group, that did not start with Laser Speak as one of their guidelines.
Inspiring and Inviting Action
Module 4 - 5 Hours
The topics covered in this module include:
- Group Coaching Proficiency #11 Coaching for Change in a Group
- Group Coaching Proficiency #12 Coaching Individuals in the group setting
- Group Coaching Proficiency #13 Championing the group and the client
- Group Coaching Proficiency #14 Inspiring individual action and results
- Group Coaching Proficiency #15 Expanding connections between calls
Group Coaching Proficiency #11 Coaching for Change in a Group
This informative class is designed to teach you about how change is initiated and supported in coaching groups, and the opportunities this presents to group coaches.
Group Coaching Proficiency #12 Coaching Individuals in the group setting
This informative class is designed to teach you about coaching individuals within a group setting. It provides a coach with an opportunity for great value for both the individual being coached and other group members.
Group Coaching Proficiency #13 Championing the group and the client
This informative class is designed to give you the knowledge needed to champion your coaching groups and group coaching clients. We will discuss how to champion, why to champion, and some possible mistakes that coaches make with championing.
Group Coaching Proficiency #14 Inspiring individual action and results
This informative class is designed to teach you how, as the group coach, you can inspire and motivate individual action and results, while not pushing group members, and not being attached to the outcome. We will talk about maintaining this balance, and the benefits that follow when you do.
Group Coaching Proficiency #15 Expanding connections between calls
This informative class talks about the benefits of group interrelationships and connections outside of the group calls. We will set the foundation, talk about ways of expanding connections and what group coaches need to let go of in order to embrace this proficiency.
Marketing Group Coaching
Module 5 - 5 Hours
A five hour program where Ginger explains how to fill your groups and how to manage your groups with ease.
Bonus Module: Program (Content- Based) Groups
with Coach Dave Buck
A 5-hour module where you learn how to create and deliver a Group Program based on concepts or skills training
- Bonus Module: Organize Your Content
- Bonus Module: How to blend teaching and facilitating a Group
- Bonus Module: How to Coach one and benefit all
- Bonus Module: How to create a team environment
- Bonus Module: Marketing your Group Program
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