Your Winning Season for Coaches
Recorded Content in Your Marketing Strategy Resource Library
13 weeks / 100 Days

Session 1: 
Creating an Environment Where the Game Comes to Life: In every athletic arena, there is an overarching goal: To create an environment where the game comes to life! During this introductory call, you will be learning how to carefully craft the 9 Environments so that your big game of building a thriving coaching business comes to life in everything you touch, from your home, to the books you are reading, to the people you spend time with to the thoughts you think and the clothes you wear. With well designed environments, success is not a “sometime” thing…it will become a way of living!

Session 2: 
The Power of Relational Networking. In sports, the warm up allows the athletes to slowly prepare themselves for the game while minimizing the risk for injury. The same is true in business. You need some time to “warm up” by creating strategic alliances with thought leaders in your community. This class will teach you the step by step process for identifying the right thought leaders for your game and adding value to them through relational networking.

Session 3:
Business BOOSTERS! Are you looking to add fun, interaction and more clients to your coaching business? If so, you are going to love the concept of business boosters. Just as alumnae support college athletics, your business can experience a huge surge of energy by developing strategic partnerships with people in your local community who can fill your pipeline with paying clients and support your business building efforts every step of the way. This call will teach you how to have a successful booster conversation, how to build a booster program and how to build long-term strategic relationships with people who can become walking billboards for your business.

Session 4: 
Positioning Yourself as a Thought Leader in Your Community: Who are the thought leaders in your community? The Mayor, the President of the Chamber of Commerce, the CEO of a Fortune 100 Company, the Superintendent of Schools? How would you like to be sitting down with these men and women, having high impact conversations which position you as a true thought leader in your community? In the Your Winning Season system, we call this “Going for the Gold”, because this is one of the biggest wins/highest honors you can achieve as a coach. Obtaining a high impact volunteer position in your community is a huge game but one well worth playing, and this class will teach you the strategy for making it happen. This is BIG!

Session 5
Developing a Dynamic Speaker’s Kit: When fans attend your games (your speaking gigs), you will want to give them something fantastic to read. A professionally designed speaker’s kit can make a big impact on your audience and can give your audience a sneak peek at what’s about to come. This class will teach you everything you need to know about creating a dynamic speaker’s kit and how to use it to generate publicity for your business.

Session 6
Speaking in Public and Coaching in Public: Every golfer dreams of a hole in one…the time when the first stroke of the golf club sends the ball into the hole. It’s a beautiful thing and so exciting! Speaking and coaching in public can be your “hole in one”, because they almost always result in paying clients. This class will teach you the fine art and science of speaking and coaching in public as a means for wowing the public and for acquiring paying clients for your coaching business.

Session 7
Leading Teleclasses: Teleclasses are a wonderful way to score big points with the public and to establish yourself as an expert in the marketplace. This class will teach you how to use the power of teleclasses to build a thriving coaching business and how to repurpose them to begin building passive income.

Session 8
Expert Interviews: Interviewing subject matter experts (SMEs) is one of the most common and useful methods for establishing relationships with thought leaders in your local and greater community. This class will teach you the four steps to conducting award winning interviews and how to leverage this opportunity to expand your coaching business.

Session 9:
Writing High Impact Press Releases. A well-written release can dramatically increase your visibility to the masses and enhance your image in the marketplace. During this class, you will learn a step by step process for getting free publicity for your coaching business by writing high impact press releases. 

Session 10
You as the Expert: Every great athletic competition ends with a press conference or at least a post game interview with the coach and the players. During this class, you will learn how to position yourself as an expert to the media and how to gain media attention by holding a formal interview (meaning you will be interviewed) which you will record and distribute to your local and greater community to enhance your visibility in the marketplace. 

Session 11
Article Writing: You’ve seen it before…the creative shot slammed close to the basket, and it’s power intimidates the opponent in a matter of seconds. Well…through the power of article writing, you can experience these same effects…in a matter of minutes, you can saturate the internet with a creative shot of content that can wow your target market and take the competition by complete surprise! We’re going to show you how to do it with every tool, every technique and every secret weapon we have in our pocket.

Session 12
Blasting Your Name and Your Message to the World.  You are coming down the home stretch. You are feeling tired, and the pressure is on. You can’t back down just yet…It’s time for a full court press! Full-court press is originally a basketball term. In its literal sense, it refers to a defense in which the team without the ball applies man-to-man pressure to the offensive team the entire length of the court. In figurative terms, it means “a vigorous attack or offensive, strong pressure”. During this week, you will learn the strategy for implementing a “full court press” for your coaching business, an aggressive move to blast your name and your message to the world.

Session 13
Looking Great on the Web and in Print: Are your website and marketing materials improving your statistics or driving people away? Your website and print materials exist to both serve and impress your clients, and they can either make or break your success. This class will provide you with 20 very simple strategies for looking great on the web and in print so that doing business with you is both easy and enjoyable for your clients and prospects.