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 The Full Practice Marketing 100 Program
by Thomas Leonard & Dave Buck
Possibly the most comprehensive marketing program for coaches ever assembled. 100 lessons organized into 20 sections with 5 lessons each. Sections on coaching services, building a network, building a reputation, building a website and much much more.
Preview: Lesson #1: What you do as a coach
Price: $99 | buy now
Introduction letter from Thomas (excerpts)
Welcome to the Full Practice 100.
I believe that you will benefit greatly from this e-course.
Dave Buck and I are eager to be your success partners over the next 100 lessons.
Please take just a moment and read through these key FYI's. They will orient you perfectly to this e-course so that you can both enjoy it fully and make the most of it.
1. Scope/Importance of this Course
Given the number of coaches who had originally registered for this course (3,000+), we took this course very seriously. Aside from the managing of CoachVille, this course has been one of my #1 priorities, meaning it represents hundreds of hours of work on my part, and many hundreds of hours of work for Dave Buck (who conducted the interactive part of the course), and our compilers and researchers. In short, it was a big deal. It still is. And something of this scope in the world of coaching has never been done before.
Welcome, pioneers!
2. Our Approach To a Full Practice
The basic view we have is that if you take ANY 20 of the 100 lessons that you learn over the 100 days of the program and "work them" well, you will very likely have a full practice within two years. (Some will reach a full practice sooner, others later.) You may use -- or at least experiment with all 100 -- but I believe that you'll find some fit for you, your marketplace and your personality better than others.
Use the ones that APPEAL to you. IGNORE the ones that you can't bring yourself to do. This course isn't about forcing yourself. It's about being creative in how you build your practice. Be smart enough to go deep with the approaches that you feel make the most difference for you.
3. Course Design
We've designed the course around 20 primary Full Practice strategies; With five lessons each adding up to 100 lessons total. Each lesson will be clearly laid out, with specific steps, when called for. We also include links to related references, examples, real-life demos, and testimonials and insights and coaches who have used the lesson effectively.
For 8 of the lessons, Dave has recorded a discussion that will help youimplement that lesson.
4. Part of This Course Is Focused On You, Not Just On Marketing
Let me be blunt (as usual). There are certain coaches who will never have a full practice -- not because they aren't trying or because they haven't been marketing faithfully -- but because the potential clients they are coming in contact with are just not inclined to hire them.
Why? Many reasons, but it usually comes down to these three.
1. The Turned-off Factor.
The potential client is put off by how you communicate (voice tone, lack of twoway conversation, jargon/vocabulary problems, hype, space cadets).
2. The Vague Factor.
The potential client doesn't understand PRECISELY how you can help them with THEIR situation.
3. The Wimp Factor.
The potential client doesn't feel that you're strong/powerful enough as a person or as a coach for them to trust you with their goals or problems.
Some of the lessons focus on these serious-but-solvable problems. I'll be extremely blunt about these problems because I believe they are at the core of why most coaches don't have full practices. (Marketing knowledge is equally important, of course.)
5. How to Participate
There are many different ways to participate in this course, i.e.,
--Some coaches will read the lessons and act on a couple of them.
--Some coaches will orient their professional lives around this course and immerse themselves, experimenting with virtually all of the 100 lessons.
--Some coaches will read the first 10 or so lessons and then tune out for the rest of the course. (This is not a problem. You can always review the lessons later on when you're in the right space for it.)
--Some coaches will read all 100 lessons, not take many actions, but all of a sudden clients will appear. Why? Who knows?
--Some coaches will elect to play the Client-Game, which is a site we're setting
6. Highly Restricted Use
The lessons we have prepared for you are proprietary to this course and owned by CoachVille. No part of these lessons may be redistributed, repackaged or presented in any way. This is very important. You are only licensed to use this information personally. You may not share it with clients or teach it. Sorry. You may be tempted, because these lessons are 'that good.'
It's taken me (and Dave) over a decade of trial and error, study, testing and learning to be able to craft these lessons. Please honor that effort. At this moment CoachVille LLC is not offering this course for licensing purposes as this is an extremely valuable piece of intellectual property. Please respect it as such. Don't steal. Instead recommend that your mentees or others join CoachVille themselves and purchase the program too.
Again, I welcome you to this grand adventure and Dave and I are pleased to
be your success partners during this course.
Warmest,
Thomas Leonard & Dave Buck
Concepts + Examples and Samples
One of the great things about this course is the examples and samples. It is so much easier to create something when you have an example(s) to work from.
Here is an exceprt from our ideal client qualities samples to give you an idea of what you will have access to.
Ideal Client Qualities
-- Clients who are bright enough to see connections.
-- Clients who want to succeed in his or her work.
-- Clients who get some pleasure out of conversation.
-- Clients who are looking forward to acting on his or her own behalf.
-- Clients who like to work.
-- A client with a sense of humor.
-- A client who is willing to take a risk.
-- Clients who are educators, not bureaucrats (or a bureaucrat with courage and values).
-- A client who is willing to look at herself and what she is doing.
-- A client without pretence.
-- A client who is willing to take risks and want to go for the gold.
-- A client who is able to see the glass as half full not half empty.
-- A client who has the right stuff or at east an attitude of let’s try.
-- Clients who are willing to fail and then the persistence to try until they succeed.
-- Clients who take the long view not just the next three months.
-- Clients with “grit” who can take a licking and then come back better, stronger, then before.
-- Clients who have faith and a belief system that the whole is greater then individual.
-- Clients who have vision and dreams to succeed for the whole not just themselves.
-- Clients who are honest - Rigorously truthful in all their affairs, having the ability to tell the truth with compassion.
-- Clients who are educated - Preferably, formally educated with several
degrees. Smart from learning but more importantly from applying their knowledge.
-- Clients who are willing - Having the ability to take risks and trying new approaches or strategies to improve the quality of their life.
-- Clients who are flexible - Able to change their schedule with ease and comfort if necessary. Having the ability to let go of the outcome and go with the results.
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