everyone feels it's seemly to be pitching yourself or your services in an
That said, it can be a great opportunity for confidence building and
If anyone pitches me in an elevator, I'd feel
sorry for them and move to the other side of the cage. And get off
at the next available floor and walk up to my office.
so you at least know my opinion about pitching in elevators. So, why
am I featuring this as one of the 100 Full Practice lessons? You'll
see in a moment...
They call it an 'elevator speech' because the
typical elevator ride is 15 to 30 seconds.
the term is used to describe whatever you can say in 15 or 30
seconds. And you can use it anywhere whenever you meet someone or
are in a social setting.
But first, here's how to work the elevator
the past 5 years, I've become a lot more gregarious in social
settings. I've learned to initiate conversations, even in elevators,
by starting out with a cheery, but not annoyingly so, "Good
Morning" greeting to people. I even smile genuinely. It's
become part of my personality. And I am not even selling
anything. Go figure. You really can strike up a conversation
with people in an elevator. Which can lead to a discussion about
them and you.
And, if I were a coach looking for more clients, I'd wear my blue COACH
24/7. It's professional looking, not gaudy, and people WILL ask you
what type of coach you are...on the street, at a meeting, in the grocery
story line, and, yes, even in an elevator. You see, people really do want
to connect and communicate in an elevator. They just don't know how,
or they need a catalyst for conversation. This pin works!
(ADV. These pins are available at GiftVille.com
and at the CoachVille Conference
in March 2002.)
And then, I'd have my elevator speech handy for
when they ask me what I do...
Here are 3 elevator (or anywhere) speeches that work. Feel free to
pick one and use it, or adapt/synthesize them.
Elevator speech example #1
What do you do?
I am a personal coach.
Yeah, I know, it's a fairly new profession. We first help people
set better goals and then we help them reach those goals faster.
What kind of goals?
Family, career, money, happiness level. You name it.
Typically, everyone knows SOMETHING they want more of or a problem they
want less of...
You got a dream?
That's what we'd work on. Everybody's got a dream.
(At this point, ask the person to share it with you or give them your
business card and say something like "I'll listen to anybody's
dream. No charge. Call me this week.")
Elevator speech example #2
(Replace the words in blue, with what your
What do you do?
I help law firms increase
their revenues by bringing in new clients.
So you're a marketing consultant.
Sometimes. But mostly I work as a marketing
coach, given I stick around for several years to make sure the marketing
strategies continue to bring in new clients.
Are you at all curious about how I work?
Lunch tomorrow, then. You pick the place.
Elevator speech example #3
You would use this as a self introduction at a breakfast meeting or other
event where you have 15 seconds to describe what you do.
(Replace the words in blue, with what your
Good morning everyone. I work as a business
coach. If you'd like a sounding board for one of your business
ideas, I'd be pleased to listen and to share some strategies with
you. My name is Bob Smith. Just give me one of your business cards
and I'll take it from there.
An example of what not to say...
Just for fun...
What do you do?
I am a Certified Personal and Professional and Corporate Coach who works
with individuals, small business and executives to help align their
personal vision with the commitments of their business and personal
lives. Clients work with me to have a breakthrough in their personal
effectiveness as they transform themselves from a paradigm of doingness to
the paradox of beingness, while at the same time, maintaining their
authentic self in balance by making a difference on the planet as their
lifetime legacy. Would you like to hire me?
Couldn't resist...Have a great day...
Foundation Program - Train-the-Coach Version
(TeleClass AND License)
6 Tuesdays, January 8, 15, 22, February 5, 12,
19, 2002, 9-10 PM Eastern/NY.
Led by Senior TeleClass Leader Sid
Tuition: US$129 non-members/ US$99
Click here to Register.
satisfied with 'just enough?'
do you want more - way more?
Would you like more clients? More money? A better house, partner, or
boat? Maybe what you want is more solitude or time with nature and
friends. By having a solid Personal Foundation you set the stage for
fewer problems, thus freeing up most of your day -and life- to the
pursuits that provide you with enjoyment and fulfillment. If you're
looking to offer a coaching program that can literally change your
client's lives in a short period of time, the Personal Foundation
Program (TeleClass and License) is now open for registration.
Senior TeleClass Leader Sid Smith
is hosting a live section of this 6 week class starting Tuesdays,
January 8 from 9-10 pm Eastern. For $99 for CoachVille members/$129
non-members, you receive one of 40 spots in the live TeleClass, a
lifetime license for the Personal Foundation Program which
authorizes you to lead this course to groups in person, via the web,
via email and via TeleClass AND access to dozens of resources at the
participant only site. Only licensees may offer this course and use
the registered term "Personal Foundation(r)."
All this, while YOU build YOUR Personal Foundation.
This is a 6-week course where you'll join other like-minded
individuals not only to learn about the Personal Foundation Program,
but to develop your own strong Personal Foundation during that time.
for the 6 week class and lifetime license is US$129 non-members/
US$99 CoachVille members.
Click for more details and to register.
1. What is a Personal Foundation?
Just as your house needs a strong foundation to support both its
weight as well as to withstand the harsh elements of nature, so do
humans need what's called a Personal Foundation. There are 25
components in a strong Personal Foundation, which are explored in
Here are 5 of the 25 elements:
Strong Boundaries (your natural ability/skill to say no, filters to
protect oneself from outside pressures)
A Reserve of Everything (meaning that you consistently have extra
time, money, space, opportunities)
Absence of Tolerations (meaning that you don't put up with
Clear Values (meaning priorities, qualities, interests, that you've
chosen, on which you've based your life)
Needs Fully Met (meaning both your physical human and your emotional
needs are completely satisfied)
2. Why is a Personal Foundation so very
Anyone who intends to have (or already has) a high quality,
consistently successful and fulfilling life needs a strong
foundation, just as a skyscraper needs a much deeper/stronger
foundation than does a shopping mall. The higher you want to build
your life, the stronger your foundation needs to be. Otherwise, you
put your structure at unnecessary risk.
3. What differences will I see in my own
You'll Feel Terrific. You will feel much, much better about yourself
because you've gotten to know what is most important to you.
You'll have Much more Self-confidence. Your self-confidence will
increase because you've laid the groundwork for a major leap in your
You'll have an Extremely Strong Network. You will meet people who
are as committed to themselves as you are to you.
You'll Attract More. Others will be attracted to you and respectful
of you because your standards have been raised.
You'll find that Life's Incredibly Easy. Life will get much easier
because you've stopped tolerating.
You'll find that Goals Are Reached Much More Quickly. You'll set
better, more easily reachable goals for yourself because you'll know
and honor your top values.
Plus, of course, you will be authorized to offer this course to
others, a tremendous value-add that will bring you more clients...
As a group we’ll dig into 10 core areas, focusing on the process of
developing a strong Personal Foundation so that YOUR life improves
as you learn to teach this process to your clients. The 10 core
- Define success on your terms
- Raise your standards.
- Orient around your values
- Clarify your requirements and desires
- Finish your unfinished business
- Honor your boundaries
- Get your personal needs met
- Build reserves in all areas
- Identify and reduce tolerations
- Handle the money, completely
More benefits of registering:
- You will know how YOU want success to play out in your life.
- You will have a much clearer picture of what’s possible for you
and your clients.
- You will have a new perspective on things that once seemed
difficult or challenging.
- And as an authorized as a licensee of the Personal Foundation
Program, you are authorized to lead this course to groups in person,
via the web, via email and via TeleClass.
Class size is limited to 40 individuals.
Register Me to enroll now.