Full Practice 100 Program...
What if there
were 100 proven steps to filling a practice and what if you were
part of a group that was walked through these proven steps, all over
a period of 100 days?
the Full Practice 100 Program,
available for $99 to CoachVille members...
What works and
what doesn't work when building a practice...
There's a lot of mystery
around what it really takes to have a full practice.
Here are just a few of the questions we typically hear...
--Do I need a website?
--What should my business card say?
--What opening - and closing -- questions should I use with a
--How do I explain what coaching is so that people will hire me?
--What's the best way to build up my network?
--Should I use the Team 100 approach or the traditional networking
--Is it worthwhile to start writing and sending out an ezine?
--What DOESN'T work very well for coaches?
--How do I get clients if I live in a small town where nobody knows
what coaching is?
--What's the best way to encourage my current network to send me
looking for a full practice, just follow the steps we'll provide for
The Full Practice 100 Program
is comprised of 100 clear, simple, doable, measurable and proven
action steps that any coach -- new or experienced -- can take. Some
steps take 5 minutes; others take more time. Some steps will
produce an immediate result (like a new client); other steps help to
build up your long-term, lifetime referral engine.
You may work the steps in any order. In fact, you've probably
already taken some of these steps. But the key here is to take all
100 steps in order to position yourself fully and properly in the
marketplace. And that's where both the content and the support
structure of this Program comes into play.
serious about having -- and maintaining -- a full practice, here's
what you'll be doing -- and learning -- in the Full Practice 100
Over the next 100 days
(Mon-Fri, officially starting on Monday, July 30, 2001) you'll be an
active player in this program.
The 6 Key
Elements of the Full Practice 100 Program...
This is a discovery process
that you'll be walked through via a series of questions and
RealAudio instructional modules. You begin the Full Practice 100
Program by identifying SPECIFICALLY what YOU provide to clients (or
could provide, if you're a new coach). We'll provide you with
well-phrased elements of what coaches do for their clients so you
can select and adapt. We've found that when you are clear on what
you deliver as a coach (vs just who you want to coach or what your
talents are or what you know), that coaches have much more
confidence in themselves and in the marketing process. In fact,
what stops most coaches from getting clients stems from the fact
that the coach doesn't really know specifically what they offer or
what the client receives other than 'support' or 'wisdom' or 'good
questions' or 'structure' or 'encouragement' or 'advice.' There are
categories of things that you provide to client and it's simply
critical to have the specific words that describe precisely what the
value added equation is as a coach.
Don't worry, we'll walk you through this. You will LOVE this
module. You will walk away having confidence in yourself and
completely not timid about telling the world what you do. (Timidly
or fear comes from ignorance of knowing what you actually deliver as
a coach. If you do nothing more than come out with knowing what you
deliver, you'll have gotten the most important aspect of this
2. The 100
100 steps is a lot of steps! But
we've made this incredibly easy and foolproof for you. Each of the
steps is discrete. And doable. And there are examples of how
others have completed each step so you can model and adapt vs
reinvent the wheel. And we have website links for most of the steps
so you can see variations or visit resources that will help you earn
the point for each step. You can't lose; you can't get confused.
Just follow the steps. (Not to dumb it or you down, but these steps
WORK and while you can adapt them to fit your needs and
marketplaces, it is important to work through all of the steps to
reach critical and sustainable mass with your coaching practice.
Most coaches do 5 or 10 things to build a practice and then stop or
give up. And some coaches get stopped in the marketing process
because they can't 'make themselves' do cold calls or work the room
at a networking function. Our list of 100 include neither of these
approaches. Our list of 100 steps provides things that ANY coach
can do and would actually enjoy doing.
TeleClasses With Visual Web Tour
During the 100 days, there
are 4 formal training sessions, conducted on the phone like any
TeleClass but which also includes a concurrent web-tour of at least
10 websites or web-based resources that every coach needs to see in
order to make the best choices for their own practice-development
efforts. All you need to participate is a phone (for the
bridge/discussion) and your computer (logged in to our TalkSee
system). This system lets us take your browser on a tour of these
live/active websites with no effort on your part. Works for Mac or
PC and any browser, no matter what modem type or speed you have.
The topics of these 4 TeleClasses/Web Tours are:
1. The Best in Coaching Website Content and Design
2. The Best in Ezine Content, Design and Delivery
3. The Best Coaching Websites that Convert The Visitor To Being a
4. The Tour of Search Engines, pay-per-click systems and e-product
So, as you can see, these 4 TeleClasses focused on emarketing-related
topics. Out of the 100 Steps in the Program, 50 steps are
e-marketing oriented and 50 steps are offline marketing oriented.
The emarketing topics are best discussed and 'toured' on the web,
obviously. But equal time during the daily Steps broadcast is
provided for more traditional offline marketing steps and
strategies. A combination of both types of marketing approaches is
important for a sustainably full practice. The dates of the 4
sessions will be announced.. If you cannot make the dates, not to
worry. We are audio taping and transcribing the sessions and will
also provide you with the links to 60 or so sites that are on the
tour, so that you can take the tour yourself, whenever you wish.
4. Three Work
If you've ever been on a
workday (Integrity Day, Perfect 100 Workday, etc.), you KNOW how
powerfully supportive this structure is. During the 100-day program
we'll be scheduling 3 WorkDays where you and the other participants
may call into the bridge several times during that day to plan,
focus and report on the specific marketing items and actions you are
working on that day. These WorkDays are FUN and incredibly
effective -- especially if you are a busy person and 'need' the
structure and focus that this type of virtual environment provides.
Dave Buck will be running most of these WorkDays personally. Note:
WorkDays are offered at different times/days during the Program;
you'll receive at least a 3-day notice when the next one is being
5. Two Laser
During the 100-day program,
you may call in to chat with Dave Buck if you need some advice or
help related to one of your Full Practice 100 items. He'll be
hosting 2 of these Laser Coaching Days over the 100 days. Calls are
short (5-10 minutes), unscheduled (although you'll have a window to
call his direct line for the day) and tightly focused. These laser
coaching sessions are generally quite helpful and effective.
One Daily Email Containing the Step of the Day.
As a participant, you'll
receive a daily email crafted by Thomas Leonard which contains your
step -- and full instructions and examples -- for the day. You may
work the program at one step a day, or save the steps until Friday
and do five then, or even take a 6 months or a year to work through
the 100 steps. It's entirely up to you. But the most important
thing is that you'll then have the complete collection of 100 steps
over the 100 days for immediate and later reference. We do
understand that some of these steps may take a little more time than
you might have in our day or week. But I think you will be
surprised by how easy the steps are and how quickly you progress
through them! Also, each day, you'll receive a report listings
everyone's name and their current score (which you can update as
often as you get more points -- which turns this into a group game
and can be quite motivating!).
We also give you the option to easily find a buddy to work with
during the 100 days.
The full cost of the program
for CoachVille members is $99. Everything you read about above
is included. And, we offer a 100%-satisfaction-guaranteed
guarantee. The lifetime membership for CoachVille.com is only $79, so
by joining, you'll immediately save save $20, plus you get lifetime
access to the scores of coach training e-modules, client e-forms and
other online and RealAudio segments and resources at CoachVille.com.
The Program runs 100 business
days starting July 30, 2001. The 4 TeleClass sessions will be
announced. The dates and times for the WorkDays and Laser Coaching
will be announced. You can register and start anytime because the
all prior lessons and recordings are archived.
The program is conducted by Dave
Buck and was/is being designed by
Thomas J. Leonard
CoachVille members, register online for this e-course by
To become a
CoachVille member, and qualify for the $20 savings,
Please email Thomas at