Access 
To use the system, click here:

http://www.thomasleonard.com/teleclass/pressrelease/login.lasso

You'll be prompted to enter your email address and unique password in order to enter the system.  If you've forgotten your password, the system can email it to you.


Introduction
If you've been writing Press Releases, or are curious about doing so, you can use this online system to guide you through the process of designing a one. We include phrasing examples at each stage of the process to facilitate the process.

You will find it very easy to use. Just answer the questions, fill in the blanks and you'll receive your press release outline via email within seconds. You can even save your outline on the system should you wish to be able to update it later. Or, you can just save it as a word file and store offline if you prefer. Don't feel pressured to answer every question the first time through, as you'll have ample opportunity to return and fill things in further.

This little system will save you time in the Press Release writing process..

There is no cost to you for this new feature; it comes with your CoachVille membership.


Screen Shot of the web-based system 

Format and Availability 
This system is now available and is included in your CoachVille membership and you may use it to create an design and store an unlimited number of Press Releases.


Access 
To use the system, click here:

http://www.thomasleonard.com/teleclass/pressrelease/login.lasso

You'll be prompted to enter your email address and unique password in order to enter the system.  If you've forgotten your password, the system can email it to you.


If you would prefer craft your Press Release offline, just print out this page or cut and paste the Press Release design questions below.

Headline:
Type in a snappy, succinct headline that grabs attentions. The first 10 words are the most important words of the entire press release. Make it news not advertising. Avoid hype. Capitalize the first letter of all words in the headline (with the exception of: "a", "an", "the", or prepositions such as "of", "to", or "from").



Abbreviated Headline 
An abbreviation of your headline will appear on page 2 of your press release, if needed.



Dateline
This should be the city and state/province your press release is issued from and the date you are sending your press release.

City:

State/Prov/Other:

Country:

Date:


Lead Paragraph
Summarize your press release in no more than 2-5 sentences. Provide all the basic information of the story here. Make it as interesting as possible, it may be all that is read before a decision is made..



Body/Content
Use short sentences and colorful words. Use less than 400 words and one page is preferred. Include all relevant information about your products or services and remember to be specific and target it to a particular audience. Try to add at least one quote from a staff member, industry expert or satisfied customer. Avoid excessive adjectives and flowery language. Put the most important information at the begging of the document so if it needs to be cut short the editor will not remove pertinent information.



Recap 
Recap your service details, including launch dates if any.



Company History
1-2 sentences about your company. Include the full company name.



Contact Name


Contact Title


Company Name


Telephone Number
Include area codes AND country codes if relevant.


 2nd Telephone Number
Include area codes AND country codes if relevant.


Fax Number
Include area codes AND country codes if relevant.


Email Address


Website URL
This should pertain directly to the content of your press release.


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