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View this issue online at http://www.coachville.com/cvm/2003/013003reachgoal.html
From Thomas J. Leonard
Founder, CoachVille
29,000 members from 120 countries.

Thursday, January 30, 2003

Dear CoachVille Member:

Looking for some ideas on how to help clients reach their goals faster and with less effort?



Then these 12 Strategies should help!
This is the very first cut at a project where we're identifying 101 Ways To Reach a Goal (12 of which are included below).  Each will come with a Guide for our School of Coaching members but I thought you might enjoy seeing the first 12 strategies. (more material on this topic from the School of Coaching, at the end of this email)

Feel free to use these with your clients -- you may download the gif images (right click on them) and/or share the PDF version of this list (include copyright of course) with your clients or post at your website.

The next time a client is getting stuck in reaching their goal, there might well be a solution on the list below!

Printer-friendly PDF version available here (670k, please be patient): 
http://www.coachville.com/101waysachieve/12wayswordpdf.pdf 



























Also included this email, see directly below for a sample learning guide on how to help your clients with the '15 Ultimate Outcomes' in life.  If you're looking for some deeper context for the above, you will love this sneak peek at this new intellectual property from the School of Coaching.

Enjoy!


Thomas J. Leonard
CoachVille.com 

Introduction
The 15 Ultimate Outcomes in Life
Clients may hire you for help with specific goals and problems, but the real power of coaching occurs when the client works with a coach on several of the 'ultimate outcomes' in life, like happiness, financial independence, flow, fulfillment, connectivity and wisdom.  The School of Coaching holds a regularly scheduled 2-hour live class about all 15 of the ultimate outcomes, outlined below. (Or, the taped class is also available if you prefer, by RealAudio or MP3.) If you enjoy this material, you may wish to consider joining the SOC before the tuition goes up to $4495.  More info here.

What is the purpose of this Learning Guide?
1. To identify the benefits of using these ultimate outcomes to guide your coaching process. 
2. To define what is meant by outcomes vs. deliverables.
3. To explain the 15 tangible outcomes.

During the two-hour overview TeleClass, the instructor will cover the following...
1. The ultimate outcomes in life.
2. Some discussion on how to access these outcomes with clients.

What are the benefits of thinking about the ultimate outcomes in life in regards to my coaching?
1. You have a more profound impact as a coach.
The more you are aware of these outcomes, the more you are able to upsell your client on the notion of going for their ultimate outcomes rather than just the next goal on the list. 
2. They inspire the client.
When the client has something bigger to go for, they are inspired. Each of these outcomes has an emotional hook for clients.
3. Provides language for describing the value of coaching - for you and your clients.
Sometimes it's difficult for a client to articulate what they got out of the coaching experience, and this gives them (and you) some items to put their finger on.
4. Client retention.
When clients start experiencing or moving toward these outcomes, they want to keep working on them - and they'll likely want to do that with you as their guide.
5. Expands your repertoire of services.
By focusing on the result that comes after the result, it raises the bar for your coaching, and your client's perception of what you are doing together.
6. They are one of the components of the Certified Coach Coaching Process.
Knowing them and being able to use them is an important element of being a stellar coach.
7. It makes coaching sustainable.
Having a compelling goal is key to sustaining coaching. These ultimate outcomes provide that.
8. Educates clients about what coaching can do for them.
Clients don't often know the breadth of what we can do for them. Having this conversation gets it out in the open.

What is an outcome?
Outcomes are not really deliverables. Outcomes are what you deliver after you deliver. For example, one of the outcomes would be that the client reaches their goal faster, whereas a deliverable would be the actual structure or resource you used to assist them. By offering the structure, the outcomes is that they are more consistently meeting their targets. Outcomes are a byproduct of other things.  

What is the difference between tangible and intangible outcomes?
Tangible outcomes are externally measurable, where an intangible outcomes is more of a feeling. Both are equally valuable.

What are the 15 ultimate tangible outcomes?
(Included here are 7 of the 15 ultimate tangible outcomes.)
1. Personal legacy.
Clients come to coaches because they've achieved a lot and are beginning to look at their own mortality. They want to leave a personal legacy, and they want to design and maximize that legacy. They are looking to do something that is passed on and affects other people beyond their own existence. It's almost like their life has been given a catalyst for something to occur. 

2. Financial independence.
Even if you are not a certified financial planner or finance professional, you can still initiate the conversation around the notion of financial independence. You may not have the solution, but just by bringing up the topic you have immediately added to the client's experience. For example, you could help them determine how much money they need to retire on, and once they begin putting money away they'll have the feeling that they are on the right track. Be willing to look at traditional as well as radical ways of achieving financial independence.

3. More, or better, opportunities.
The more opportunities you have the more possibilities you have to make money, meet people, etc. Help your clients come up with bigger, more exciting opportunities for themselves. No matter the situation, there's an opportunity there - and it's up to you to help them be creative in finding it.

4. Design a perfect life.
99.9% of clients have never heard the term, but just by introducing it you add value. The idea of having a perfect life is a larger game. Consider asking them about this before you say you'll help them with their goal.

5. Expand capacity.
To live the larger life, clients need to be larger people in their life or their job. What capacity or skill do they need to expand? What do they need to be more capable at? 

6. Fulfilling lifestyle.
When a client comes with the desire for more time with their kids, vacation home, etc., ask if they are willing to look at their entire life and design the lifestyle rather than just the goal they brought up.

7. Business and career success.
Obviously if you are a career coach, you're already involved in this area. Stick with them, not just to advise them of their options, but stay with them 3-6 months during the learning curve. That's what makes a coach different from a career counselor or business advisor. 


What are the 15 ultimate intangible outcomes?
(Tangible and intangible outcomes are equally valuable to work on with your clients. The second half of this SOC class goes into the 'intangible' outcomes in more depth.)

When do you use the ultimate outcomes?
1. When the client is unhappy or dissatisfied but can't put their finger on it.
2. When you want to invite the client to play bigger, be more.
3. When the client has a pattern of focusing on the minutiae or details of daily life.
4. At the beginning of a coaching relationship in order to educate the client about what to expect. 

What mistakes do coaches make with the ultimate outcomes?
1. Pushing your own agenda.
Just because we've defined the ultimate outcomes this way doesn't mean everybody has to run out and start working on them. Stretch the client, offer them more, and let them decide where they want to begin.

2. Taking too much responsibility for attainment.
Again, you can ask questions, provide perspective, invite them to look at it from another perspective, but they've got to want it for it to be meaningful to them.

3. Not taking a look at how you are doing on your own outcomes.
As always, it helps to do your own stuff first. How are you measuring up with your own personal standards?

4. Insisting on languaging.
Clients don't have to use the same words to describe the outcome. Use the language that works for them - just make sure you know what they mean.

What are the key shifts to make in thinking and behavior?
1. It is possible to achieve your goals in these areas.
2. There is something bigger and more powerful behind almost every problem or goal a client brings to you.
3. Provocative or philosophical conversations are coaching.

What other resources are available for this program?
101 Ways To Reach a Goal | 12 ways included above
15 Tangible Outcomes | here
15 Intangible Outcomes | here
The 15 Trends | here

If you enjoyed this class, you may also be interested in one or more of the following School of Coaching classes:
Class #2403: Introducing Your Clients To New Frameworks | here
Class #2407: Understanding the 15 Client Deliverables | here
Class #2416: How Thomas Is Able to Create As Much As He Does | here
Class #2422: Personal Foundation Program Overview & Licensee Training | here
Class #2424: The Perfect Life Program Overview & Licensee Training | here
Class #2428: The Personal Evolution Program Overview & Licensee Training | here
Class #2439: How to Become a Forward Thinker | here
Class #2451: How To Shift  a Client's Paradigm | here
Class #2460: Introduction to the 15 Success Principles | here
Class #2463: The 15 Key Distinctions in Life | here
Class #2466: The 12 Phases of Personal Development | here
Class #2481: Support Your Client To Design Their Legacy | here


Important Note to Coaches who are already members of the School of Coaching
As you are already a member of the SOC, you have immediate access to the complete Learning Guide (including MP3/RealAudio recordings and transcript) for this and 100+ other classes, through your member area here. New classes in the School of Small Business Coaching are now also being offered, and will be available via recording starting February 10, 2003.

Questions? Email us at soc@coachville.com.

Not a School of Coaching member? 
Are you curious about how to further your coach training?
If so, we invite you to investigate more at http://www.schoolofcoaching.com where you can consider whether the components such as the learning guide above would be of value to you, and take advantage of the early bird tuition available now.

  for the school of coaching package, click one >>  
single payment of $1795  |  6 payments of $299/mo  |  9 payments of $199/mo
Remember, your satisfaction is guaranteed. You have a 90 days to change your mind for a full and no-questions-asked refund.

Got questions about whether now's the right time for you to join the School of Coaching? Glad to help. Email gail@coachville.com

copyright 2003 by schoolofcoaching.com. for your use only. no duplication.