Next Program: Oct. 2nd to Dec. 18th; 2-4 PM ET

Investment = $1,995
Early Registration Price = $1,295 (SAVE $700 WOOO HOOOO!)
(Until September 17th)

9-step Coaching Method
Pursue Your Dreams with Transformational PlayCoach Dave Buck Master Certified Coach

You can become a very good – even life-changing – coach VERY Quickly.

The secret is in the step-by-step Method AND the awesome coaching dialogues that you can use to create powerful coaching experiences starting with your very first session!

You will be amazed at how good your coaching will be and how much your players – even your first few – will enjoy the experience.

NOTE: The Play Life Method was formerly called Play 2 Win.

The KEY to the Play Life Method is that it guides you to be the kind of Life Coach that everybody wants. One who can guide them in pursuit of:

  • living into their DREAMS
  • becoming a high impact player in life,
  • winning on their own terms,
  • growing in awareness and confidence AND
  • having a LOT of fun in the process.



“All the world’s a stage, And all the men and women merely players.”

– William Shakespeare; “As You Like It”; written in 1599


Life is Performance Art!

This is the provocative insight that fuels the Play Life coaching method.

Shakespeare wrote about this truth over 400 years ago!
I would only quibble with the word MERELY. And replace it with AWESOMELY!

I often hear people referring to life as a school.

To me, it is a lot more like the playground;
where everyone is creating ways to play together
and as a byproduct they co-create growth experiences.

Let’s explore the idea of Performance Art…

When you live as a performance artist:

You live to express your voice

You live to share your value

You live to reveal your vulnerability

You pursue your dream by creating fulfilling experiences for yourself and others.

Think about it…

This is what 100’s of millions of people do every day on Facebook, Instagram, YouTube etc.
The social media world has become a global Performance Art platform for people to share Voice, Value and Vulnerability (once in a while)…
But that is only mirroring what life has been all along.
Now the stage and the opportunity are much bigger.
and so is the need for coaching!!

Why this is such a powerful framework:

Your Voice

We yearn to express our voice

And we yearn to be seen and known as our true selves.

Yet, at the same time, we are terrified of being deeply seen and known.

SO… this creates a LOT of coach-able moments!

Your Value

We desire to share our value

We all want to contribute our unique energy and hard-earned skills to something we care about.

Yet, at the same time, we often struggle deeply to own our value.

SO… this creates a LOT of coach-able moments!

This brings us to the 3rd V of performance art:

Your Vulnerability

The magic of performance art of high quality is the willingness of the performer to reveal themselves.

Realness is what makes an experience fulfilling; even profound.

Remember: when you see your life as performance art – in business, community, family – you aim to create fulfilling, provocative, joyful, profound experiences for yourself and others.

ANYTHING you set out to do;
ANYWHERE your dream takes you…

Can be played as performance art!

We are all playing every day to create rewarding experiences with our lives.

The BIG point here is this:

The way you approach life as a performer co-creating experiences,
is much different than as a working completing tasks.

The way you COACH a performer is VERY different than coaching a worker.

People EVERYWHERE are ready to pursue BIG DREAMS and live to co-create fulfilling experiences.

BUT they don’t know how to do it.

In the Play Life program you are going to learn how to LIVE IT and COACH IT…

At the same time!!

It’s show time. Let’s play.

The class is like a 12 Week Adventure!

Each week you will:

1) Learn a few new coaching concepts

2) Listen to them being used in a real coaching session

3) See how to apply them right away by using the Coaching Dialogue Guide

4) Practice with your partner in class

5) Then coach your “practice” players using everything you have learned.

6) ALSO BE Coached by your class partner as you PLAY your own performance

7) ENJOY the LOVE that emerges when you PLAY and Coach…
and celebrate the successes and failures that you experience

Hint: coaching is a profound personal relationship… so yes, there WILL be love.

Just a quick note to set the BIG picture for you:

Learning this method is like learning to play a new musical instrument. First you need to learn how to play it… then over time you can play more and more challenging music… and eventually you can create your own music!

It is the same with learning to Coach using the Play Life Method:

1) The first several times you will follow the method precisely like reading the music.
Don’t worry… your players won’t even know you are following a guide.

2) Then with some practice you will be able to improvise with the various steps and concepts based on what your player needs in the moment.

3) Eventually you will develop your own signature coaching method upon a SOLID foundation.


Loved by new coaches AND master coaches alike

Another Quick thing about Play Life…

It is LOVED by all level of coaches because it is an amazing blend of strong foundation in the core basics of coaching AND totally cutting edge at the same time!

And many of our graduates come back and do Play Life  every few years to go deeper and deeper into the concepts.

The main difference is that master coaches get to the point of improvising very quickly while new coaches take more time to get there. That is it.

*The program qualifies for 24 ICF CCEUs; 12 2-hour sessions

What will be possible in your life...

When you are a life changing coach?

What you will learn:

The BIG DEAL: Transformational Play

You can escape the industrial age perfection trap that makes it nearly impossible to try new things – a trap that has probably had you stuck for years.  You will learn how to enjoy playing again and play better through game planning, skills practice, inner freedom and designing a winning environment.  And naturally, you will do these things with everyone you coach!

Coaching Super Power: Game Design

Engagement is the currency of the new economy!  It is the THING every company and every community is yearning for. When you can “design the game” in any endeavor and then coach your players to play better, you have the key to engagement in business and in life!

Key Distinction: Control vs. Influence

In the Industrial Age we were trained to minimize our activities to that which we could control.  This way we can avoid mistakes and failure.
As we move into the Connected Age we realize that control is mostly an illusion.  There are no “right answers” to most life situations.  So the game is to give up the illusion of control and instead play for positive influence.

The definition of a game: any activity with an outcome that you can NOT control, but you can influence with your energy, creativity, strategy, skill and action.

Big Breakthrough: Make failure an option!

In the Industrial Age we were taught to avoid failure.  Dictum’s like: “failure is not an option” and “do it right the first time or don’t do it at all”, ruled the day.  While it is wise to avoid carelessness, if you play your day with the intention to avoid failure you have to keep your life really small.  This is no way to live!  When you are willing to fail, you are free to play; to create; to try new things; to go for bigger things; to take risks… to REALLY LIVE!

Learning how to learn from failure is essential to becoming a great player in any endeavor!


Program Dates: Tuesday October 2nd -> Tuesday December 18th

The investment for this one of a kind coach training program for coaches is $1,995.
Early Bird Special Price = $1,295 (SAVE $700!) Register by September 17th 2018

Play Life Coaching Program



You can register here for an Early Bird Special Payment Plan of 3 monthly payments of $495


GSC/Center for Coaching Mastery Complete Program students

This program is part of the Center for Coaching Mastery Coach Training program. AWESOME!

To claim your spot just log in and go to the Registration Center

You will learn the human RACE coaching model!

The human RACE coaching model is a powerful framework that you can use ANY coaching situation and ANY coaching conversation.

It follows the classic coaching sequence: Plan -> Play -> Learn (Celebrate!)

We use it in ALL of our coach training programs.

RACE stands for:
R = Results
A = Action
C = Challenge
E = Evaluate what matters


A result is anything that you cannot control, BUT you can influence with your strategy, skill, energy and attitude.  New and better results is typically what players desire most when they have a coach.


This is what the player will do in pursuit of the results they desire. Taking better actions (strategy) and getting better at actions (skill) is where you put a lot of your coaching attention.


A challenge is anything that stands in the way of the player creating the results they desire. Some challenges are external, some are internal. Every challenge is a learning opportunity. And in game design theory, the challenges are what make the game worth playing. The player / coach process is to re-frame every challenge as FUN!

Evaluate performance

This is where the player and coach step back and evaluate what happened “in the game”.  After observation, the coach and player step into life-changing conversations and learn from everything that happened and everything they wanted to happen but didn’t.

The 9 Steps of the Play Life Method

In the 12-week Play Life program, we will use the RACE Model as the foundation and explore each of the 9-Steps.
You will do the same with your practice players using a new Coaching Conversation Guide each week.

HINT: many experienced coaches use this exact method to provide a powerful and transformational 12-week coaching program for their new clients. New clients (we call them “players”) tend to value a structured experience when they first hire a coach.

Here are the 9 Steps…

  1. Define the purpose and values of the game with the Spirit of Play
  2. Design the Outcomes, “Becomings”, Mastery and Upgrades
  3. Play for results
  4. Embrace challenges
  5. Evaluate performance
  6. Game plan (Leverage Superpowers)
  7. Practice the skills of the game (especially use Transformational Role Play)
  8. Expand Inner Freedom (Play with FEAR)
  9. Expand World Power (Design winning environments)

Meet Player JoshJosh Schermer of Downtown Pets

As part of the Play Two Win Method Coaching class you will “listen in” on 12 provocative coaching conversations between Coach Dave and Player Josh of DownTown Pets.
Josh is an inspiring successful entrepreneur who has set out to expand his thriving business by becoming a “Coach Approach” leader.
As you listen in on these sessions you will learn how to use the Play Two Win Method AND you will be inspired to become a Coach Approach Leader in your business or career.
When you join CoachVille you will gain immediate access to the recording of session #1. AWESOME!

How this program will make you a better coach

  1. You will dramatically increase your confidence because you have a reliable method that gets results.
  2. You will develop the ability to help your player craft an effective personalized game plan.
  3. You will develop the ability to teach your player how to play the game better by practicing and refining the skills of the game
  4. You will develop the ability to expand inner freedom through playing and facing challenges
  5. You will develop the ability to create environments for sustainable results.
  6. You will learn the powerful distinctions between work and play – and you will discover how to PLAY in the serious games of life: like business, career, family and romance.
  7. You will learn how to elicit greatness using play pattern language – the natural language of the coaching craft
  8. You will learn how to determine if the game your player wants to play is winnable or not
  9. You will learn how to outline the activities of any life or business game and identify the game plans, skills, sources of inner resistance and environments for each one.
  10. You will learn the ONE BIG QUESTION that you MUST ASK EVERY NEW CLIENT