Certified Coach Intensive- Raleigh

Kind words
...about our recent Conference in Las Vegas (March 2002)

All I can say is WOW!!! The conference content was practical, relevant and motivational.

Thank you for the opportunity to meet with so many incredible people at the 2002 CoachVille Conference in Las Vegas. I am a new coach in private practice, and I learned a lot, met a lot of exceptional people, and came home with a lot of valuable ideas to attract clients, add value, and market my coaching skills more effectively. I was gratified to be able to add value to some of the discussions and coaching exercises, and have found new motivation to make my coaching skills better, and my coaching practice more professional and focused. I look forward to taking better advantage of all the content available on the CoachVille website, and to developing long-term relationships with many of the coaches I met.

dear thomas,
you are wonderful -- a great formulator, communicator and teacher. as someone
who has been in the academic field (and has thus attended many conf and
seminars over these years) you are certainly in the top ten. more later.

Hi Thomas: Thanks for a very motivating conference. You went all out.

I am looking forward to the next conference. I got a
lot of value out of this conference.

Thank you for a very powerful - business shifting conference - I've already implemented 12 of about 100 actions I committed to there...

Dear Thomas,
Thank you so much for the conference. It exceeded my expectations for content and inspiration. I also met some really nice people! As a result of the conference I've signed up for the graduate school. Thanks again.

Getting tired of having clients who come and go? Are you looking for clients who last a lifetime?

Then consider working with the small business owner or entrepreneur (1 - 200 employees). They are loyal, your coaching is put to immediate use, and the positive impact on their bottom line is measurable.

According to the SBA (Small Business Administration) there are 22 million small businesses in the United States, 9 million of which are women-owned.

This is a vibrant market that has barely been tapped into by coaches.

Intriguing, yes? Richard Reardon can show you how to both attract -- and to do extraordinary work -- with this type of client, even if you have not yet been working in a business setting.

We'll show you the 15 'entry points' that help you get in the door with a small business client.

And, once inside, you can use the strategies, models and solutions that we teach you at this 2-day intensive to serve the small business client -- which tend to work with their coaches over a much longer term and at higher fees than with personal coaching. Yet, of course, your coaching with them is also personal. It's the perfect type of client to expand your abilities as a coach.

Tuition is only $179 for the 2-day training.

Small Business Coaching Conference - Boston, MA

Register Now!
City	Max	Status	To register
Boston, MA August 22/23, 2003 9am - 5pm, both days	200	Available	Click to Register event location to be confirmed

Training fee
$179 USD

9am-5pm all days
Maximum capacity: 200

CoachVille is pleased to provide discounts for airfare and car rental to select cities on the CoachVille Conference Tour. Click here for details...

The Small Business Coaching Conference is also available during 2003 in
San Diego | Philadelphia | Denver | Seattle | Boston | Los Angeles | Atlanta
Click here for details

Here's the over-the-top agenda for the 2 very full days.

Coaching Small Businesses & Entrepreneurs FRIDAY & SATURDAY, MARCH 7, 8, 2003 SAN DIEGO, CA
Friday morning 830-900am	Networking With Trainer Richard Reardon
Friday Morning 900-12noon	Identify the 15 Entry Points To Coaching a Small Business Successfully We believe that it is fair to say that virtually every entrepreneur and small business can benefit from coaching, but the challenge is to position yourself and your services to that the small business owner comes to believe that you can help them -- exactly where they are. The big mistake that most coaches make is that they try to sell coaching instead of first determining the entry points where the client already has the door open and is just waiting for you to walk through it. During the morning session, you will learn the 15 entry points -- meaning the wants and needs the typical small business owner has and the ones that they are willing to pay for coaching services around -- and how to package yourself and your coaching to fit in those doors. These entry points are not mysterious -- once you learn them. If you are totally new to working with business owners, consider this a terrific overview as to what you can provide them. And if you are already experienced working with small businesses you'll find the language and the tools you'll need to get the attention of this type of client (often the biggest challenge). Specifically, this morning, you will... o Learn the 15 Entry Points to that you are offering exactly what the client is open to buying o Learn the 5 types of entrepreneurs and how to adapt your approach to meet their very different styles o Learn the 15 Small Business Proficiencies -- these are what it takes for a business owner to be successful long-term. (Take a sneak preview of the 15 Small Business Proficiencies at http://www.coachville.com/sbc/sbizprofpdf.pdf)
Friday Afternoon 115-500pm	Position Your Coaching to Impact the Operating Dynamics of Small Business When you walk into a small business or begin working with an entrepreneur, you are entering an already-established system of how things get done in that company -- the culture, attitudes, procedures, expectations, relationships, politics, operating systems, success formulas, and the like. The challenge for the coach is to quickly come to understand the operating dynamics of this business so that you can make the most of the culture while at the same time being the effective catalyst for upgrading how the company operates. If you are insensitive to what you're walking into, your coaching won't hit the mark -- and your best work will not get done. Specifically, this afternoon, you will... o Learn how to use personal assessments as a way to learn more about the players and how the company operates o Learn the basic models of how small businesses tend to work (share these with a client and they'll be impressed that you know them so well!) o Learn how to use an organizational assessment (scorecarding) in order to give the owner a bird's eye view of where his or her company is really at. o Learn the 3 most common sources of problems for any small business -- come to understand these three and you'll have a solution to virtually every other problem the company is having. o Learn how to use visual displays (called infoshapes) as a way to both educate your clients on what's going on, and how to improve that.
Saturday morning 830-900am	Networking With Trainer Richard Reardon
Saturday Morning 900-12noon	Package yourself and your services for a 5-20 year relationship with your clients The biggest problem in coaching today is the churn factor -- clients come in for 3, 6 or 12 months and then they move on -- necessitating an always-on marketing effort for the coach. But when you coach small business clients -- and have a complete menu of services for them -- you should expect to work with these clients for years, if not decades. Now, that's coaching -- a long-term personal and professional relationship that continues to add value to all parties. Specifically, this morning, you will... o Learn how to design your role -- collaborator, consultant, coach, coach to the company vs the owner, catalyst, accountability holder. o Designing a short and long-term coaching plan (scope, order and magnitude) that includes the metrics that matter to the client: functional, personal, emotional, financial o Developing a communication style that commands attention yet doesn't turn off the client; edgy is good, if not essential. o Staying ahead of the game: Advanced business concepts and emerging business models to keep your client ahead of the competition, and give you a lifetime of work with your business clients.
Saturday Afternoon 115-500pm	Using Marketing Strategies and Systems to Ramp Up Your Small Business Practice Now that you know the breadth of services you can provide to this marketplace, the next step is to make sure that small businesses and entrepreneurs can find out about you and your work -- which is the focus for Saturday afternoon. There are two basic strategies that you'll be learning: 1. Short-term/immediate strategies to add several new clients in the coming weeks. 2. Long-term/permanent strategies (called marketing systems) to keep your practice full. Specifically, this afternoon, you will... o Learn how to use giveaways as a way to build an e-mailing list and give business owners an experience of your work. o Learn how to properly work a room at the Chamber of Commerce or other function. o Build a website that is situation-specific vs general services-oriented. o Developing marketing systems around each of the 15 Entry Points that you learned at the beginning of this training. o Learn how to share success stories (before and after) as a way to convey the power of the coaching process

Benefits of Attending the Business Coaching Intensive
	o Learn how to break into the small business owner and entrepreneur marketplace.
	o Come to understand what drives a small business and the entry/level points where coaching can make all the difference.
	o Get inside the head of the business owner to understand his or her sources of motivation and inspiration.
	o Learn how to use diagnostic tools including assessments, checklists and scorecards.
	o Meet and network with other small business/entrepreneur coaches.
	o Discover how to virtually eliminate your client turnover problem by offering long-term coaching plans for your small business clients..
	o Leave with several years' worth of ideas, opportunities, programs and knowledge to accelerate your success as a small business coach.
	o Learn how to apply what you learn at this conference to your own coaching practice so that you are a model of what you're helping your clients to achieve.

What are the logistical details?
We are keeping the training as interactive, effective, and simple as possible. You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.
2. Richard Reardon is leading most of the segments
3. All sessions are interactive (and include step-by-step handouts).
4. You are on your own for meals. Water is served both days during the breaks.

Guarantee of Satisfaction
If, at the end of the Intensive, you feel that the Small Business Coaching Conference was not worth the fee you paid, you will be refunded your registration fee in its entirety, no questions asked (This is our universal and consistent customer satisfaction policy.)

Cancellations/Transfers
A full refund will be processed if you cancel up to 30 days before the event start. If you have to cancel within 30 days of the start of the event, you will be given full credit to attend any future Small Business Coaching Conference.

Need a roommate?
When you register, we'll let you know how to connect with other attendees to share a room.

Volunteer?
We'd appreciate your help. You will receive details on how to volunteer when you register.

Questions/Requests
Please email tina@coachville.com

Small Business Coaching Conference - Boston, MA

Register Now!
City	Max	Status	To register
Boston, MA August 22/23, 2003 9am - 5pm, both days	200	Available	Click to Register event location to be confirmed