Announcing the first-ever full-spectrum immersion weekend training for any coach who is ready for a full, sustainable practice.
Led by Dave Buck and others, this 2-day practice development event is the most comprehensive of its kind available to the coaching community.


Dear Coach:

For the first time in the history of coach training, you can participate in a 2-day Intensive crammed full of the best of practice marketing strategies, tools and systems ever developed -- the most comprehensive set ever developed.

Never before has so much been organized so well for the coach who is ready to fill their practice with ideal clients.

The world needs you and your coaching....
I feel it's a huge loss to your community and to the public that they don't have you and coaches like you coaching them.  And, it hurts to see so many coaches all fired up about becoming a coach only to fall flat on the marketing side.

It's a hugely missed opportunity for you and for your potential clients.

And I would like very much like to do something about this.

Join us in Chicago, Boston, Austin, or Sydney...
Thus, the Full Practice Marketing Intensive for Coaches...

*Please note that hotel rooms are guaranteed to a certain date, usually 2-4 weeks before the event. Book early to get the guaranteed rate.

CoachVille is pleased to provide discounts for airfare and car rental to select cities on the CoachVille Conference Tour. Click here for details...

We are pulling out all the stops to ensure your success at this Intensive.  
You see, I feel I can save you time and countless forays down the tunnels of  "good-ideas-that-turn-into-dead-ends-and-no clients."  And I can do so if I just show you how to properly market yourself and your services.

There ARE ways to market yourself and your services without going the hard-sell route or relying on the "I-intend-therefore-the-phone-will-ring" method of mind trip marketing.

A revolutionary, yet proven approach to filling your practice...
At CoachVille, our approach to practice marketing is revolutionary as well as proven.  We've seen a lot of the 'well-intentioned ideas' around practice development come and go. They take your time and keep you busy, but they don't generate ongoing client engagements, especially with ideal clients.

Benefit from our unique vantage point as the host of over 30,000 coaches...
We would like to share with you what we've seen actually work for coaches around the U.S. and around the world.  Given we have over 30,000 members (6,000 of which are on the CoachVille Referral service), we hear hundreds of success stories each year -- stories of coaches who have built successful practices -- and we would like to share with you the best of what we see that works for coaches, at all levels.

Is this Intensive for you?
Should you register for the Full Practice Intensive?  Should you budget the time, the plane fare and the Intensive fee (which we've kept extremely low at only $179)?

No, if you you're happy with your practice as is, or if you don't plan to build a full practice. (Congratulations, by the way...)

Yes, if you're a coach who is preparing or is ready to build or expand your practice and you feel that a 2-day immersion in the best of practice marketing strategies, tools and systems will give you the information you need to inspire, or re-inspire you and your practice.

We've put together the most comprehensive collection of tools and trainings designed to get you moving forward in your practice development, even if you are not a natural marketer.  All that we'll teach you is do-able, it is rewarding, and it works. 

Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)


What you'll learn how to do...
Here's what you are going to learn how to do at the Full Practice Marketing Intensive...

1. Segue from casual conversation to first appointment.
Segue from a casual conversation with someone in the super market checkout line into a first appointment without turning anyone off.  There's an art to this, and we'll show you how to become proficient at this and still be highly professional about it.

2. Convert a "warm" caller to paying client.
Convert a 'warm call' (someone who is curious about what you do) into a paying client.  When someone is curious about coaching, they really do want to hire a coach; they just need some help and encouragement to do so, and not a lot of information about 'coaching.'

3. Increase word of mouth via your existing network.
Educate your existing network of friends and colleagues about what you can deliver for them and their networks, without making anyone feel uncomfortable or 'sold.'  Word-of-mouth generates 80% of a typical coach's practice.  We'll show you how to get the tongue wagging in your network.

4. Offer the type of coaching that the market can't wait to hire you for.
Select the 10 situational or client-type specialties that fit best for you and that are commercially viable in the marketplace.  This is a big deal, because unless you're offering coaching to the clients who can and will pay for it, all the best marketing strategies in the world won't help you build much of a practice for very long with well-paying clients.  

5. Use your website as a staging area.
Set up a website from scratch, or make 5 tweaks to your existing website, that will move one-time visitors into a 'staging area' where they can get to know you over the next 6 to 12 months.  Most people want time to get to know your style and abilities and are willing to enter a staging area.

6. Help your website visitors go to the next level with you.
Educate the visitors-now-in-a-staging-area described in #5, into paying clients.  The fact is, that people in your staging area do want to buy if they can see value.  We can show you how to offer that value, as they define it.  This upselling process works because people want to be upsold.  (Really!)

7. Use the right TeleClasses to build your practice.
Pick the best topics on which to offer free TeleClasses that result in a higher-than-usual client conversion rate.  You should be converting at least 10% of TeleClass attendees into clients if you follow our system.  There are emails you can send out before, during and after the TeleClass that will double or triple your conversion rate, and there are teaching techniques that can do the same.

8. Let your brand sell you and your services.
Craft your brand based on your personality, skill sets and professional interests, and then position that brand in the marketplace.  The basics of branding is the quality of product or service, not the hype or management sometimes associated with branding.  Thus, the focus of this segment is on you and how to package yourself and your coaching as something that people will buy because they believe you.

9. From free to paying client.
Upgrade a free client to a paying client within 2 sessions.  We'll show you how to set it up correctly on the front end vs chasing the client at the back end of the free sessions (a common problem).

10. From monthly to annual client contracts.
Move your monthly clients to annual contracts for better service and to reduce the churn factor.  This move from monthly to annual is part of the future of coaching and clients want to do this. We'll show you how.

11. Rising above your hesitation to charge well for your services.
Use a simple technique to move through the psychological limits or 'fraud factor' concerns you may have about charging for what you do. There really is a simple and permanent solution for this; I've helped hundreds through this.

12. Build a professional network of 100 folks from scratch.
This, as a way to serve your clients via referrals, and as a way to receive clients from this network.  Once set up, these professional networks work as an annuity -- sending you clients for your lifetime, with virtually no additional effort.

13. Become generous because you're selfish about who you want to coach.
Target the type of clients who can afford to pay for your services and how to 'give away' your coaching to everyone else without it consuming all of your time.  You can concurrently serve both fee and free marketplaces; there is no conflict.

14. Use a press release to grab the interest of your local media outlets.  
We'll provide you with 5 fill-in-the-blank press release templates and press examples on various types of announcements.  These remove the mystery out of the process of connecting with your local media.

15. Assessments as marketing tools.
Distribute assessments as a way to "get in the door" with small businesses as well as individuals. People are fascinated by who they are and what their potential is and these assessments will help to guide them toward a richer, more fulfilling life.

16. Reduce buying resistance, increase your practice size.
Use satisfaction guarantees and other design elements to reduce the resistance of clients to buy your services.  People who want to hire a coach are both excited and afraid.  Reduce their fear and risk, and more folks will buy from you.

17.  Show potential clients what you'll be doing to earn the fee.
Educate your clients and potential clients on the 15 Coaching Proficiencies as a way to remove the mystery of the coaching process.  It's virtually impossible to sell coaching or to explain it without eyes glazing over.  But you can educate you clients on what you'll typically be doing with them and these 15 proficiencies help the client understand what they are buying from you.

18. Educate clients on what they'll receive during the coaching process.
We call this "describing the primary deliverables."  It sounds dry, but we've identified the 15 'things' that the coach actually delivers during the coaching process.  As clients, and potential clients, come to learn these from you, they'll know exactly what they are getting and the role you play in their success.

19. Speak to the benefits of coaching, not just the features.
Learn how to elicit the benefits that the potential client is seeking out of coaching, and how to speak directly to those benefits so the person will know that "you're the coach for them."  People buy possibilities and benefits; less so, features.  I'll show you how to speak in benefits.

20. Reduce the churn factor.
Reduce the churn factor in your practice by keeping ahead of the client, yet giving them exactly what they want and need at any given moment.  We'll show you how to do both, concurrently; there is a trick to this.  

21. Take yourself to the top 1% of your specialty.
Make a name for yourself by taking the time to master at least one highly specific life or business situation to the point where you are one of the top 1% of the experts in your country in that area.  Our experience has been that, with immersion, virtually any coach can master a new area of specialty within 24 months.  And specialties/exact delivery of what they client most wants and needs leads to premium coaching fees because of the benefits to the client, and the time they saved.

22. Use technology to coach thousands in virtually no time at all.
Make yourself available as a coach to your network of 10 or 10,000 without having your time or energy consumed.  The more lives you can affect and improve, the stronger your reputation will be as a coach.  We'll show you how to use technology to serve -- and coach -- thousands of folks, a percentage of which will hire you for 1 to 1 work.

23. Use ecourses as part of a viral marketing campaign.
Get into the ecourse business where you share your knowledge with thousands of learners at the touch of a button.  And learn how to convert a percentage of them to your 1 to 1, or group, coaching services and programs.

24. Be effective at networking/social events.
Work a room or networking event (if you have the personality for this and enjoy this) where you walk away with the cards of at least 5 potential clients.

25. Increase the natural referral rate from current clients.
You'll learn how to set up your current clients to become referral resources for you without making them feel pressure or uncomfortable.  Clients want you to be successful but they need to know how to talk about you and what you offer.  We'll show you how to educate them to be your advocates.

26. Become known for a client program that works.
Build a name for yourself by developing a life or business program that works for a specific need or client type.  A significant segment of the population prefers to buy a fixed-length, step-by-step program as the framework for their 1 to 1 or group coaching.  We'll show you how to craft a program like this.

27. Set up your own R&D (research and development) team.
If I had to point to the one design element of my coaching practice and of CoachVille that's made the biggest difference to me (and to my clients and members), I would point directly to the R&D Team.  I've worked with one for 8 years now (starting in 1994) and all I can say is thank you, thank you, thank you.  I'll show you how, and why, to set one up.  It's a win-win for all parties.  Every coach deserves one.

28. Become the mayor of a membership ville.
Set up a membership site (like CoachVille) that will serve tens or hundreds of thousands of individuals who pay a fee to access tools that you've created for them.  People like to be a part of a learning community -- it's a form of family -- and they are willing to pay an entry fee to play.

29. Use an ebook to increase your credibility.
Craft an ebook from scratch in less than 30 days.  eBooks are great giveaways at your website (in exchange for the visitor's email address) and they 'prove' what you know in a particular area, thus building instant credibility.  We will share with you everything you need to craft and electronically publish an ebook.

30. Ask the right questions of potential clients.
Ask the right questions during a conversation about coaching; the questions that have the person not just 'think' but actually want to hire you. There's a big difference between 'thinking' questions and 'inspiring' questions.  We'll show you the difference.

31. Tweak your listing at the coach referral services.
This, to include the words and terms that your ideal client is likely to search for.  (A listing at CoachVilleReferral.com is free for all CoachVille members, of course.  CoachVilleReferral.com is the largest coach referral site worldwide.)

32. Tap into the marketing power of the web.
Increase traffic to your website using a variety of free and fee methods such as search engines, google key words, email signatures and more.  There is a world of buyers for coaching and the web is one of the best ways to find them. Or more accurately, help them find you using proven web-based marketing.

33. Use clever email signatures and templates.
Craft an email signature with your photo or logo and with a message or offer that's written in such a way that it both grabs the attention (and generates a response).

34. Become known in your specialty by distributing your own ezine.
Design a HTML/Graphics ezine that looks great and is easy to write.  I'll also show you what to offer that will have your free subscribers go to the next level with you and your coaching services.  We've proven over and over again how ezines, properly done, are revenue generators if you're willing to adjust your mindset about them. 

35. Bye bye administrivia; hello fuller practice.
Reduce the mechanics and administrivia of your coaching practice by automating your billing, scheduling and client management.  Surprisingly, a significant number of coaches are 'held back' in marketing because they dread the admin side of running a practice.  Let me show you how to solve this problem.

36. Offer group coaching to markets that have a common interest.  
The more services and packages you offer, the easier it is for the public to find something that will work for them.  1-to-1 coaching is still a popular format, but the most successful coaches offer several formats to their competitive advantage.

37. Make yourself the host of a network of 10,000 people.  
This sounds big (and it is) but it's not cumbersome or a time suck.  Rather, it's one of the smart things you can start working on right now as you build your practice.  When 10,000 people know you, believe in what you offer and benefit from what you've given away free, your practice is likely to stay full for your lifetime.  Imagine, no more marketing to keep your practice full.  


Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)

Benefits of attending
We've designed the Full Practice Marketing Intensive to be a worthwhile investment of your time, and we've kept the Intensive fee extremely low.  Here are the specific benefits that you can expect by attending...

1. Get your arms -- in just two days -- around the many ways to fill a practice. 
This is a lot more efficient and cost-effective than the  trial-and-error method of chasing the 'next new thing' in practice marketing.  It's beneficial, and comforting, to see the bigger picture and select your specific marketing strategies from a complete collection.

2. Save years off the learning curve.
Not everyone is born marketer.  And, given that marketing is very important if you're going to have a full, sustainable practice, you might as well learn how to market properly; and you can do so in just two short days here at the Intensive.

3. Learn what really works vs what 'should' or 'could' work.
We only teach what has been proven to work by a wide variety of coaches in a variety of markets.  We know these tools and strategies and we know they work.  And we can't wait to share them with you.

4. Gain confidence in your own coaching because you have learned how to talk about what you do.
Coaches who are hesitant to talk about coaching generally are not yet clear on exactly what they provide/deliver to clients.  We can help you identify that so that you'll feel terrific about talking about what you do instead of playing wallflower.

5. Connect with other coaches who share your interest in having a full practice.
The coaches attending this Intensive have their sights set high in terms of building a practice of ideal clients. These are the future movers and shakers of our profession.  Meet them here and learn from each other.

6. Get inspired or re-inspired about your practice.
Most coaching practices have peaks and valleys, periods of forward motion and pull back.  By attending this Intensive, you'll not just learn new marketing tools but you'll come to better understand the client marketplace and how you can serve the exploding needs of these clients in highly creative and revolutionary ways.

7. Get more, and better-paying, clients.
What good is a Intensive like this if it doesn't turn into more and better-paying clients?  We've designed the materials and trainings in this Intensive to give you every advantage in the marketplace.  And remember our 100% satisfaction guarantee.  If you are not satisfied you have a full 30 days to receive a full refund for the Intensive fee.  We stand behind our work because we know it's effective.

Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)

A very dynamic 2 days.
You'll be learning a lot in two days -- about the coaching business, what the world wants to buy from a coach, and how to well position your services in the sweet spot of the marketplace.  You'll be learning by listening to presentations, working in small groups, contributing to live demonstrations, taking live web tours, engaging in exercises throughout the 2 days.  Here are the specifics of the design components of the Full Practice Marketing Intensive.

1. Live demonstrations, and practice sessions, on how to talk to people about coaching (and themselves).
This is the rubber meets the road -- your ability to engage individuals in provocative conversations about themselves, their lives and their challenges.  And we'll show you how to have conversations which lead to a first appointment or a coaching contract with you as their coach.

2. Live web tour and critiquing of 10 of the best coach sites.
You'll be walked through, via a large screen in the event room, the sites of 10 coaches that we feel have the design elements that lead to a full practice.  In less than 90 minutes, you'll learn the keys to good web design, not just esthetically but from a marketing perspective as well.  I believe what you see will surprise you. I know you'll walk away with a clear understanding of what every coach's website should include if they want to increase the conversion rate from visitor to client.

3. Live tour of ezines and ecourses.
We've selected the 10 best ezines and ecourses written by coaches and we'll walk you through the features and elements that make these the best, as well as the marketing techniques used to convert the reader to a paying client or buyer of your other products and services.

4. Small group discussion and exercises.
You'll be coaching -- and being coached -- in small groups among your peers, each person helping the other to craft their niche, message and marketing strategies.  After all, every person at the Intensive is a potential client for you, so why not work directly with them in a completely safe environment as you perfect your ability to market one-to-one?

5. Live tour of email signatures and templates examples.
Sound a bit boring?  It's not.  Email signatures and templates are the hottest thing going as coaches differentiate themselves and create lasting impressions by all who receive an email from them.  

6. Live demo of how to set up a coaching home page in 5 minutes flat.
Don't believe us?  You will.  It IS that simple.  I'll start with a blank page and show you how to insert the elements of a decent web page within 5 minutes.  It's almost magic!  And we'll include an .exe file (a playable "movie" file) of that demo on a CD so you can replay it whenever you wish for when you're ready to do your first website.

Free tools on CD
We've put together a number of tools that you can use to build your practice. This CD will be mailed to you after the event.

10 great ebooks that coaches have written
This will show you the various formats, foci and style of ebooks that coaches have crafted. We'll also include a link to the coach's website so that you can see how the ebook has been 'positioned' marketing-wise, at their website.

10 Self-Assessments/Client Forms
For your convenience, we've included the top 10 self assessments at Coachville in PDF format on your CD (Quality of Life, Clean Sweep, etc.)

50-lesson Passive Revenue for Coaches ecourse
Everyone registering for the Full Practice Marketing Intensive receives a CD containing all 50 lessons in the Passive Revenue for Coaches ecourse.  If you've been looking to generate passive revenue in additional to your 'active' revenue (coaching clients, etc.), then this series will take you to that level.

100-lesson Full Practice for Coaches ecourse
For your convenience, we have included all 100 lessons of the Full Practice for Coaches ecourse that we've been running for the last year at CoachVille.  Each lesson provides an in-depth look at the steps and strategies of building a practice.  The ecourse supplements what you'll be learning live during the live Full Practice Marketing Intensive.

15 proficiencies chart to share with clients
For your convenience, we've included a PDF with a graphically enriched description/handout of the 15 coaching proficiencies written in plain English that the client can understand and benefit from them.

15 deliverables chart to share with clients
For your convenience, we've included a PDF with a graphically enriched description/handout of the 15 coaching deliverables written in plain English that the client can understand and benefit from them.

50 well-designed coaching brochures and business cards
We're including PDF samples of 50 of the best coaching brochures and business cards that will save you the 'thinking curve' and get you jazzed to upgrade your image.

(A PDF is a file that anyone who has the free Acrobat Reader software can easily view; Mac and PC.  We use PDFs because they create a file that displays the images and protects the layout. It is an industry standard.)


To register...
To register online, visit www.coachvilleconference.com or 

Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)

Register Now!
Discounted registration fee is only US$179 if you register now.

To register...

Click here to register for Boston (October 31, November 1, 2003)

Click here to register for Austin, TX (December 12, 13, 2003)