Unedited comments from participants from various 2002 Certified Coach
used with permission
A much needed jolt...
"As an experienced and
well trained coach, I thought I already knew what I needed to know to
coach my clients. The CCI weekend not only clarified how wrong I was,
it made me hungry for all I was missing and excited for what is yet to
The CCI weekend and
Thomas' review of the 15 Coaching Competencies added new dimension to my
coaching. It helped me see how stuck in a rut I had become using only 3
or 4 of the same techniques all the time. You could say it gave me a
much needed jolt out of my 'coaching comfort zone'!"
Life & Career Coach
“During the two days
of the Intensive, I learned more practical and immediately applicable
coaching ideas than I learned in two YEARS of taking classes at coaching
schools. I now have a whole new paradigm of services to offer to my
coaching clients... one that is clear, simple and effective.”
Business and Life
"I arrived at the Coachville CCI in Boston with a very narrow
view of what a coaching practice was and left with an incredibly
expanded view of all the possibilities.
My two days spent at
the Boston CCI were incredibly liberating. I arrived convinced that my
approach to coaching should be set in concrete and very clinical. You
taught me that it was OK and expected to be of my own flavor, flexible,
and infused with the essence of Me.
Thanks to my
experience at the Boston CCI, I now think in bold colors and plan to
play (my game) a lot bigger!!
Thank You Coachville."
C. Sean Clancy
Be a friend to
"What I learnt was way
beyond my expectations; the interactive style of the 2 days was in
itself a great way to learn. Often we are bombarded with theory
and not shown how to
use it effectively.
Your vulnerability as
a client also paved the way for others to make mistakes in their
coaching and be OK with it.
The big thing I got
out of it was to be a friend to my client rather than push them towards
goal achievement. Finding a balance between the two is a great way to
move the relationship forward.
What I truly enjoyed
was sitting in the front and modelling you. I have taken away your
training strategy, which is what I will employ when I become a trainer.
That to me was the greatest gift.
Thomas, I'd like to
thank you for giving me the opportunity to get to know you over the 2
days. You were an inspiration to me. Thank you!"
VIA Pty Ltd
"Thomas...Thanks beyond words for adding such enormous value
to the coaching world. CoachVille's live/local training throughout the
world is an
professional mastery that allows my coaching to soar. My clients and I
All the best,
Sylvia Warren, MBA
Life Empowerment Coach
validated for me that I was in the right field. I could never get the
volume of information received at the Intensive anywhere else. If
coaches are ready to build lasting practices in 1/2 the time, this is
the event that must make a priority!"
Brenda Dicent, ME.d,
Corporate & Life
Director of MY life Learning Links
The place to get trained...
What a fantastic experience the Intensive was! It was my first "live"
coaching event, and I came away with the knowledge that coaching is my
life's profession and that CoachVille and the GSC are the places to get
training. You and Dave were a great comedy team, and Susan and all the
volunteers did a phenomenal job of organizing the event so that it was
always fun, and the learning was effortless. Just amazing.
Thank you for what you do!"
All the Best,
A clear means of structuring my coaching work...
“In less than 48 hours, I feel I’ve made some major shifts in my
coaching focus and skills. Although I’ve trained at other venues and
worked as a coach for some time, the discussion and practice around the
15 Proficiencies, Clarifiers, Deliverables, etc. FINALLY gave me a clear
means of structuring my work and sharing it with others. In addition,
the real-time experience of putting these tools and concepts into
practice and receiving feedback on their use accelerated my learning
process dramatically. I finally KNOW how I’m doing as a coach, what my
greatest strengths and gifts are, and what areas need greater attention.
Thank you for making all this not only possible but so easily
It can't be this easy, yet it is...
"Just a note to thank you for a fantastic "intensive training" in
Phoenix. The five-15's are brilliant and have already made a difference
in my coaching, and in my life. In using the 15's, I feel like I have a
tremendous amount of freedom to provide exactly what my clients
need...and an incredible guide for communicating with my clients in a
manner that has coaching be much easier and more focused. The first time
I used the 15's after returning from Phoenix, I got off my coaching call
thinking "it can't be that easy," but my client got what she wanted and
I enjoyed her immensely!"
Far more than what I paid
"Thomas and Dave, once again, you've outdone yourselves! The conference
in Phoenix had a million times more value that what we all paid for! I
would say your five 15s are the basic principles of a coaching session
that are lessons we'll use daily and carry through for the rest of our
lives. Thank you for being so insightful to put this together is such an
understandable, concise manner in which to use forever!"
You have raised the bar for me...
"I learned great tools to add to my Coaching toolbox, learned that I
have deep reservoir of 'deliverables' and consequently really 'know and
can articulate' the value I bring to the package.
It was a fabulous networking weekend with the most
incredible people. I have many new budding
friendships! I am excited to try some of the great ideas I heard at the
intensive. You and Dave are a fabulous team/show! You are so
value-added that you raise the bar for me to set
this standard in my own practice. Bless you and
all in your organization for what you bring to the coaching environment
and to us individually."
Kathy Nelson, CPPC, RScP
On Track Success Coaching
"I am an experienced, Coach U-trained corporate coach. I went to the
CoachVille Intensive for continuing education not having participated in
coaching classes in two years. What I came home with was an upliftment
(cool word) and change in attitude that I can scarcely describe. The
intensive, itself, is:
---A joy to participate in - there's abundant humor when working with
- you'll have many, many opportunities to ask questions and practice
---A context into which you may place yourself, your personality, your
style and expertise and come out the better for it.
---A wealth (and I do mean wealth) of information made up of a generous,
talented community of like-intended folks who will enhance your week-end
left home bogged down in business and slogging through some personal
issues. I arrived home with a new experience of my business and,
surprisingly, a fresh perspective of my personal dilemma, too."
Vibrant and interactive environment...
"The Certified Coach Intensive in Phoenix was GREAT! Thank you for
providing an exciting, vibrant,
and interactive environment within which we all could explore and learn
how to use the 15 Proficiencies. The real-time
coaching Thomas and Dave offered was the best way for me to "see"
how effective these proficiencies can be. I came away
with the confidence to use these very real tools
in providing my clients with greater coaching value."
Certified Fearless Living Coach
format for coaching well...
As a Coach the outcome we get with our client is based on the
communication we give. If you believe there is any truth to this
statement, then may I suggest experiencing the "Coaching Intensive".
The "four/fifteen's" are Hallmarks of what you will learn, and from my
point of view provide a critical format for knowing what you as a coach
need to be listening for from yourself and at the same time what you
need to be hearing from the client. Secondly, "the four/fifteen's"
provide a platform and reference for designing and asking effective
questions that will create effective answers. Thank you for the
Charles R. Parris
I waited a couple of days to make sure the
training actually worked...
I chose to wait for a couple days before sending these comments, because
I wanted to see whether the training in Phoenix - which I thoroughly
enjoyed - would affect my coaching right away. Would I really be able to
implement some new strategies with existing clients rather effortlessly?
Or, would I need to come home and work at implementing my new knowledge?
I can honestly say that I have become a better coach in one weekend,
thanks to the intensive! I was able to use my new skills the very next
day to smooth out some rough spots that had recently begun to occur with
one client. Also, I have noticed that in EVERY coaching session since
I've arrived home, I have used at least one new tool or skill that I
learned at the conference. You not only taught new information in a fun
way, you helped me make it my own. The other amazing thing is that I
feel more confident in my coaching abilities, while at the same time
recognizing how much more I want to learn. This conference is a great
value, and I'll highly recommend it to everyone I know.
Thank you for your dedication to this fun profession!"
||Are you a
Are you open to learning the Advanced Coaching
Proficiencies in a single, intense day?
Finally, an advanced coach training for coaches who...|
||Have coached at least 30-200 clients over the past 2
While everyone is
welcome to this 1-day Intensive, those will direct client experience
will benefit most -- the conversation will assume you have
significant experience and we won't be going over the basic- or
intermediate-level coaching proficiencies.
||Has a sense that clients are coming to expect a
heightened level of sophistication from their coach.|
You're already sensing this by the expectations you feel from your
clients and perhaps even from the prospective clients who chose to
hire another coach. Clients are coming to expect that coaches
are nothing short of magicians with them, which is calling for a
higher level skill set than most coaches have developed, even with
years of experience.
||Has always wanted to identify not just the source of a
problem but the dynamic underneath the source.|
If you're a new coach, you tend to chase
symptoms. No surprise there. If you have some experience, you
uncover and focus on the source of a client's problems or dilemma.
But it's the advanced coach who knows there is yet another level --
called the dynamics level -- where the ultimate drivers of a
person's thinking, behavior and performance operate. Know
these underlying dynamics, and the client's situation and
frustrations become crystal clear, and very, very coachable.
||Is intrigued by the notion of preparing a Coaching Plan
for their clients at the level of specificity the client will
A Coaching Plan
is far more than an intake or assessment process, and much more than
a list of sequenced goals and milestones. Rather, the Coaching
Plan is an organized game plan of your work that provides context,
comfort and structure to your client. One of the benefits?
The client can trust you more because they understand the next
several years of their life and the coaching process.
||Wish to help clients to design an ideal life and
lifestyle, in addition working on the issues and problems that the
client is dealing with.|
this training, we are including a module from one of our coaching
schools called the School of Lifestyle Design. You'll learn
how to help a client design their lifestyle, not just organize and
reach their goals. Lifestyle design (distinct from life
design) is something that is much more sellable to the marketplace
than traditional coaching and only CoachVille has it.
||Understands that the future of coaching is
solutions-based, not just coaching-services based.|
That's the big question, isn't it? Are we coaches in the
service business or the solutions business? Until 5 years ago,
we were clearly in the business of providing coaching services.
However, in the past several years, coaching -- like most other
professions -- are morphing into solution-based disciplines where
coaches play a key role in solving problems -- far beyond just
||Know that it is easier to attract high-end clients when
you have the tools that they want.|
||Wants to unify all that they've learned about coaching
without losing the value of any single component.|
Every coaching school seems to offer their single model for what
coaching is and how to coach but it's only CoachVille and the School
of Coaching that offers a meta-model -- one that includes all of the
other models. Your choice: Do you want to be selling a
single flavor of ice cream? Or set up a Baskin-Robbins
franchise where you can provide what the customer wants, depending
on their mood, situation or need?
||Has a feeling that coaching is an extraordinarily simple
process that forwards the client without being costly to the coach.|
High-end sophisticated coaching is both easy and simple, once you
learn how and once you're working with higher-end clients.
And, while some coaches can handle clients who struggle, most
experienced coaches don't want to be held back by this type of
client. (Blunt, but true among the coaches I know.)
||Understands the value of immersing themselves in a
day-long session with other coaches who operate at this level.|
Where do you get your high-end professional stimulation from,
coaching-wise? We'll guarantee it in this one-day experience.
Please join us.
London, England, September 18, 2003
by Steve Straus
Thursday, September 18, 2003
Guarantee of Satisfaction
If, at the
end of the Intensive, you feel that the conference was not worth the fee
you paid, you will be refunded your Intensive fee in its entirety, no
questions asked. (We're quite serious about this.)
What You Will Be
5-Element CoachVille Coaching System
How is the training
has been designed as a powerful learning
||Multimedia presentations to quickly and graphically convey
the key points, principles and theory.|
||"Front of the room demos" so that you can
see real world demonstrations of optimal form.|
||"From the podium" discussions between the leader and
you so that you can benefit from the wisdom of other coaches in
the room. (We use floating wireless microphones.)|
||Highly interactive diads and triads so that you can
practice and perfect what you are learning using scorecards and
||Case study examples and 'team solution' methods to prepare
you for the types of client situations that you will be
encountering in the real world.|
||Networking opportunities before and after the day's sessions.
15 Advanced Coaching
1. Responds to the underlying, occurring
The more the coach
understands the predictable nature of situations, people, and other
dynamics, the easier it is to respond to the dynamic that is most
present at any given moment in the client's life or during the coaching
call. If you don't recognize what's really going on, you'll be coaching
symptoms or on the surface, neither of which is advanced
You can learn the robust set of underlying
situational dynamics so that your coaching effectiveness increases
significantly, with less chasing and digging, and fewer missed
2. Upgrades the client's primary source of
What fuels your client
affects your ability to do advanced coaching work with them. It's
as simple as that. The strategy here is to work with your client
so that they get their life, creative, intellectual and emotional energy
from a lighter, cleaner, higher source. Think solar powered car vs
internal combustion engine. Think reality vs interpretation. Think
centeredness vs balance. We all get energy from different places
and in different ways -- the job of the advanced coach is to upgrade the
quality of those energy sources in order for the client to experience
sustainability and a higher experience of life.
The first step for
you may be to upgrade your own sources of energy. This is
something that you can easily learn at the
Enables rapid learning.
coaching clients or mentoring other coaches, don't just look to see how
much they already know but, rather, how quickly they can learn.
Velocity of learning is more important today than an initial inventory
of knowledge, given knowledge can be acquired fairly easily. As an
advanced coach, we can tweak the clients ability to learn, and the rate
at which what they learn affects them. (One way to know how
quickly someone is learning is to notice how much or how quickly they've
taken advantage/integrated/reoriented around the knowledge they have
Step one is to increase the velocity of your own
learning pace and shift from information acquisition to cellular
learning. Both are doable at the
Accelerates the client along their path of
In advanced coaching
work, the client is seeking to move up several levels in their personal
awareness and development. For example, they might want to leap
from the Responsibility level to the Inspiration level. Or from
Flow to Transcendence. Or from Occurrence to Evolution.
(There are 12 levels.) The coach is both the guide and the
catalyst in this type of coaching focus. The coach with the
advanced set of proficiencies can accelerate a client's progress by the
factor of 5, thanks to the sophistication of the process.
access to the GSC's Path of Development Program which you can share with
clients royalty-free and weave into the coaching you are already
providing. By 'organizing' development into a clear path, the
client can be pulled forward by an exciting game vs the typical and
often frustrating hit-and-miss approach to personal
5. Elevates the client's thinking by using advanced
Part of what an advanced
coach does is to expand the client's way of thinking as well as
introduce an intermediate>advanced set of concepts, principles,
models and theories that fit for what the client is focusing on.
Advanced coaching is generally concept-based, not activity or
goal-based. It's truly high-end work and a nearly 180-degree turn
from traditional or intermediate coaching. It's coaching at its
You have access to the complete ConceptBanc at the Graduate
School of Coaching.
6. Designs lifestyles that inspire from
Is the advanced coach a
lifestyle designer? Definitely -- just one more skill set that the
coach can develop in order to help clients integrate all that they are,
all they have all and all that they want into a life and lifestyle that
is self-generating, sustainable and consistently inspiring from
within. It's that latter component -- inspiration -- that makes
this an advanced coaching proficiency.
You have access to and full
use of the online lifestyle designer system at the GSC to use with
yourself and your clients. This simplifies the process for all and
ensures a complete design process.
7. Resolves the illusion of
frustrations, resistance, judging, reactions, disconnection -- all are
forms of conflict and all are completely resolvable via advanced
work. The basic theory is that conflict is experienced (and often
caused, knowingly or not) as a way to reassure us that we are
alive. The solution? Wholeness, a popular term in the world
of spirituality. With wholeness comes access to everything and
everyone, thus obviating the need for conflict whether internal or
external (not that there is a difference between the two). With
increased awareness, wholeness is achievable because it is always
available. The trick is to make it always available. Hence,
The Friction-Free Program is included in the
GSC. It is designed to make wholeness continuously
8. Replaces paradigms.
Some coaches tweak or upgrade paradigms (aka
realities, frameworks, thinking models) for their clients, but it's the
advanced coach who knows how to replace them with/for a client.
True, the process can be discombobulating to the client, but when
compared to the high cost of the alternative, discombobulation is a very
small price to pay for a new paradigm. The fact is, advanced work
calls for new paradigms, not just tweaked ones. Clients know that
'something is missing' but they aren't sure what, exactly. Often
enough, they are operating from an old, tired or bankrupt
paradigm. It's a simple enough fix, although it can take time to
reorient. Hence, the value of coaching to the client.
you know there is a bank of paradigms available at the GSC? It's a
great way to see which ones your client is using and how to share ones
that are likely to be more fitting.
9. Helps the client to transcend
This is a fancy way of
saying 'get over yourself' yet it also means more than that. What
we're talking about here is the client who is ready to let go of what's
left of their ego/self because they know that it has served its
purpose. Typically, the client recognizes that they react to
themselves, others and situations, and have a sense that there is a
place beyond this. When it comes up in coaching, the advanced
coach has the knowledge and tools needed to make this once-in-a-lifetime
Included in the GSC if the Transcendence Program, and the
license to share it with clients.
The advanced coach is
a wellspring of possibility for their clients -- nothing is impossible,
all is possible. The trick is to become that way yourself so that
the client can tap into it when needed without you having to manufacture
it for delivery. We deliberately use the word 'afford' here to
describe the role of the coach in this type of work. What you can
afford to be true, your client will more likely be able to afford.
It's contagious. This matters in coaching because clients often
hire a coach because they want something for themselves that seems
impossible. And, while not everything the client wants will be
achieved, the more you can afford possibility, the more easily your
client can work with on goals that are on the perceived edge of their
When you design environments that are bigger than you
are, you create this flow of possibility -- the gap keeps you opening up
to what's next. The GSC is one of those environments that is, and
may well always be, larger than you, given it's a dynamic community of
coaches pushing the envelope of coaching and
11. Is completely non-essential.
This proficiency is about the coach but it carries through to the
client as well. The coach has moved beyond the place where they
feel they are critical to a client's success. Beyond the place
where they have a need to coach. And beyond the place where they define
themselves as such. The trick here is to work with your clients
from a place where you are both continually discovering - both open to
learning and open to creating during a session. If you're in teach
mode, you're not in this zone of being non-essential. Ironically,
extreme value is generated from this place. (Welcome to the paradoxical
world of advanced coaching.)
When you know what you're doing as a
coach, you don't need to coach. Yet clients experience coaching
from you. Or is it from them? Either way, the process is
much more sophisticated because you are not stuck in a role as a
12. Invents solutions.
beginner to intermediate coach can customize solutions to problems and
situations, but it's the advanced coach who has the skill set - and body
of knowledge -- to be able to invent custom solutions on-the-spot
(meaning in real-time during a coaching call) with clients during a
coaching session. Many advanced coaches say that this is the most
demanding of the 15 Advanced Coaching Proficiencies because it calls for
both a course of study to learn from a bank of solutions, as well as the
courage to toss them out and craft from scratch a real-time
solution. It's a beautiful sight to see when this is occurring
between coach and client.
GSC membership includes access to the
life/business SolutionBanc and the trained need for you to become an
inventor of fresh solutions for your
13. Adds dimensions.
Coaches are always adding something to the mix -- or taking it
away. That's one way we add value. Coaches add support,
ideas, concepts, solutions and we "take away" conflict, confusion,
complications. (Or at least that's a byproduct of our
coaching.) And, advanced coaches add dimensions to a client's
life. A spiritual dimension. A creative one. Perhaps a
mission or vision. Something that isn't just a new facet, focus or
flavor, but something that adds a depth to the person's ability to be
more human. Think of the 2 dimensions height and width, which
together give us 'area.' Add depth to that, and you now have three
dimensions (volume). Add density and you have a fourth
(mass). Add movement and you have a fifth (velocity). And so
forth. Ourselves and our lives are no different. There are
always new dimensions to add. That's what makes us and life so
Training in dimension theory is included in the
One of the 15
Intermediate Proficiencies is to Relish Truth. The next iteration
of that -- as an advanced coach -- is to be able to presence truth
during a coaching call. Which basically means that just as soon as
your client discovers what is true for them, they immediately begin to
reorient around it, even if it means a significant change in their life,
lifestyle or perceived priorities. This is more than the process
of helping a client to discover what's true for them - the advanced
nature of this proficiency means that the client is both able to do that
and to have such a profound experience of that, that they begin to shift
and live differently, right then. It's a big one. You know
you're there, when the client reorients with very little
We offer 10 hours of training in this
process. It is rigorous.
What are the logistical details?
We are keeping the training as interactive, effective, and simple
as possible. You'll have plenty of free time for networking.
1. Everyone is in the same event room during the training.
2. All sessions are interactive and discussion-based (and include
3. You are on your own for meals. Water is served during the breaks.
Guarantee of Satisfaction
If, at the end of the Intensive,
you feel that the Advanced Coaching Proficiencies Training was not
worth the fee you paid, you will be refunded your Intensive fee in
its entirety, no questions asked (This is our universal and consistent
customer satisfaction policy.)
We offer 100% refund of your payment/tuition
if you withdraw 30 days before the event date. Less than 30
days and you may apply 100% of your tuition to another event with
We'd appreciate your help.
Just let us know when you arrive at the conference that you'd like
to volunteer as a microphone runner or other support person.
Thursday, September 18, 2003
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