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 CoachVille is in the R&D business.
CoachVille provides coach training for all levels of coaches through its ten schools in the Schools of CoachVille (www.schoolsofcoachville.com), corporate coaching programs and live events
CoachVille operates as the largest association/network of coaches worldwide.
CoachVille creates and distributes client coaching programs, assessments and other tools.
CoachVille hosts and fosters a range of specialty communities.
CoachVille operates as the largest global think tank of coaches.
CoachVille conducts live events and conferences.
What matters most to us, as an organization:
 Style: We don't do bland. We do fun, quirky, innovative, and edgy.
Perfection: We enjoy the challenge of this level of play.
Effectiveness: Our coaching/marketing tools WORK for our members.
Speed: We eliminate delay at every opportunity, by over-responding.
Freshness: We're big on R&D and experimentation. No recycling here.
Community: We help members connect and contribute to each other.
As a place where they can be intellectually challenged.
As a place where they naturally become more creative.
As a place where they accelerate their personal evolution.
As a place where they can contribute.
As a place where big ideas can be freely tossed around.
As a place where they can access what's new in coaching.
As a place that they can call their professional home.
As a place where they add to their skill sets.
As a virtual community, available on demand, 24/7/365.
CoachVille is an entirely virtual organization (no traditional offices) run by a small Leadership Team. The operations and member services teams are comprised of approximately 15 full and part-time staff.
The 1000-person volunteer R&D team creates/polishes content.
Our products/services are delivered mostly online or via conference call, and via live events held throughout the US, Canada and in the UK and Australia.
One definition we like...Coaching is a supportive relationship with a primary focus on clients achieving their goals, solving problems and making the most of themselves and their opportunities.
Coachville launched as a global virtual community for coaches on June 2, 2001, founded by the late visionary Thomas J Leonard, a key player in the field of personal and business coaching. It's mission...to improve the quality of coaching worldwide, and to provide a home for every coach. Its guiding principle,"Adding Value for the Joy of It." Thomas lived his words, and while in its early days, Coachville membership was $79 for a lifetime, on August 29th, 2002 the doors to Coachville were thrown wide open, and membership became free for all who wished to join the growing ranks of Coachville coaches.
Thomas felt that "Everyone is a Coach". Not a professional coach perhaps, but certainly a coach in their own way. After all, coaching is simply a set of advanced communication and relating skills, with knowledge and experience woven in. Our best guess is that the greatest source of growth in coaching is actually in the non-coach sector, meaning that managers become more coach-like in their dealings, ministers weave in coaching skills to their professional skill set, even as accountants round out their style to including a coaching approach.
Within its first 100 days, Coachville grew to become the largest professional network and trainer of coaches worldwide, having reached 5,300 members. Currently Coachville's membership stands at 40,058 members in 139 countries.
Asked what contributed to Coachville's phenomenal growth, Thomas wrote: " Here is our best guess...
1. The price point is fairly irresistible. Our low cost structure, online automation/technology and the volunteer support model makes this possible.
2. The lifetime (vs. annual renewal membership) is a compelling model. Given high delivery cost structures, few virtual networks, schools or associate can afford to adopt this model.
3. The 80% of folks who are coaching in some format simply who will not join a traditional coaching school or a traditional association, will join CoachVille given it's a fresh model that's entirely value driven.
4. CoachVille's rate of evolution and product development is very high. This is appealing because it keeps CoachVille fresh and exciting.
5. The CoachVille affiliate program brings in 48% of new members. That's incredible/good and keeps CoachVille momentum sustainable.
5. CoachVille is a worldwide phenomenon. We're on our way to members in 100 countries and then a presence in those countries."
Thomas J Leonard, often know as the "father of coaching" passed away suddenly on February 11th, 2003.
Founded, in 1992, Coach U
Founded, in 1994, the International Coach Federation, a large association of professional coaches with over 130 chapters worldwide.
Started, in 1998, TeleClass.com, a virtual university with over 20,000 students, offering over 100 classes during any given week, delivered via conference call and RealAudio.
Wrote 28 personal and professional development programs, including Personal Foundation, Certified Strategist, Toleration-Free, Clean Sweep and SuperSensitive Person, A Perfect Life, Certified Critical Eye which are used by coaches, training firms, and Fortune 100 companies.
Authored 6 coach-related books since 1998: Working Wisdom, The Portable Coach, Becoming a Coach, Simply Brilliant, and The Coaching Forms Book (6th edition) and The Distinctionary, along with 14 internally published works available exclusively to the coaches at Coach University.
Was featured on over 100 hours of commercially available audiotape sets demonstrating techniques and processes of coaching.
Developed a popular website called www.topten.org, which contains over 1,000 Top 10 Lists on all subjects.
Was the CEO of CoachVille.com, the largest network and trainer of coaches worldwide with 20,000 coaches as members and graduates from 85 countries.
Was the founder of the Graduate School of Coaching, the most comprehensive coach training school (1000 courses in development), with 1400 students from 35 countries.
Was the founder of the International Association of Certified Coaches, the largest professional coaching association worldwide.
Was the publisher the Today's Coach, the largest-circulation ezine in the coaching industry (30,000 subscribers).
Conducted Teleclasses on coaching and professional development topics.
Conducted workshops and conferences for coaches throughout the year.
Worked on a number of creative projects.
Was the owner/publisher of EzineVille, a collection of 20 ezines with 2 million unique subscribers.
Thomas was 47 years old, single and traveled most of the year in his RV and worked out of his studio in Phoenix, AZ. He was a former financial planner (20 years ago). He was born and raised in the San Francisco Bay Area. He, along with the coaching profession he helped to pioneer, was featured in over 200 media outlets since 1996, including Newsweek, Time, Fortune, NBC Nightly News, Los Angeles Times, and The Times (London).
For more on Thomas, visit our About Thomas page.
The Schools of CoachVille are 10 distinct schools with a combined total of 1000 classes, offering both general and specialty training. Our schools teach not only how to coach, but how to build a thriving coaching practice and keep it full, fulfilling the Coachville initiative of every coach succeeding personally, professionally and financially.
- Thomas Leonard Coaching School
- School of Small Business Coaching
- School of Personal Development
- Graduate School of Coaching
- School of Mentor Coaching
- Graduate School of Corporate Coaching
- School of Marketing & Sales
- School of Performance
- School of Leadership
- School of Creativity
The core of our coach training program is the Coachville Coaching System made up of 15 Coaching Proficiencies, Life Frameworks, Client Deliverables, Listening Clarifiers and Communication Stylepoints.
One of the hallmark's of Coachville's success is its abundance of resources and programs available free to all members. This includes coach training, such as the Coach the Coach audio series and 3-Step Coaching Models, Practice Building tools such as the free to members Coachvillereferral.com website that helps clients find the right coach for them, and the innovative automated Press Release Design System to enable members to promote themselves. CoachVille offers an abundance of coaching tools, including the teleclass design system, extensive forms through Coachingforms.com and www.coachingclient.com which offers clients a passworded site with the most popular assessments and programs.
The Portable Coach: 28 Surefire Strategies for Business and Personal Success (Scribner, 1998) by Thomas J. Leonard
Simply Brilliant: 1800 Success Tips and Life Lessons from America's Top Personal and Business Coaches (Coach U Press, 1999) Edited by Thomas J. Leonard
Working Wisdom: Top 10 Lists for Improving Your Business (Bard Press, 1998) by Thomas J. Leonard
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