The Potential Revenue from Ezines
copyright 2001 by ThomasLeonard.com

Depending on your ezine focus, the 'quality/responsiveness' of your subscribers and your professional reputation for quality service or eproducts, your ezine can be quite profitable.


Primary Revenue Sources
Item

Price Range
TeleClasses/Trainings $39-500
eBooks $9-$29
Professional Services $100-$1000/month
Advertising Income $1-10 per 1,000 subscribers
Affiliate Deals $1-2 per 1,000 subscribers

Obviously TeleClasses and professionals services (your services like consulting or coaching, etc.) are where the money is at for the short and long term.  The ad and affiliate revenue is best when your subscriber count is over 10,000.

Interesting Figures for Passive Revenue...
Ezines and websites can work together to help you sell stuff to the public and to subscribers.  I worked up some interested long-term figures for ebooks and other sources of completely passive revenue.  It really adds up, IF you have a way to drive sales - and ezines and pay-per-click search engines are two of the best ways to drive traffic to your offerings.
If you were able to sell this many items a day... ....each
priced
at...		 ...your
revenue
over one year
would be...		 ...your revenue over 10 years
would be...
1 $20 $7,300 $73,000
10 $20 $73,000 $730,000
1 $50 $18,250 $182,500
10 $50 $182,500 $1.825 mil
1 $100 $36,500 $365,000
10 $100 $365,000 $3.65 mil

Interesting Figures for Professional Services
Typically, a new client is worth $3,000 - $25,000 in direct revenue over 1-5 years, plus referrals/referred revenue.

If you had 5,000 subscribers, you'd have a very good chance at landing at least one client -- possibly 10-20 clients.  Isn't that benefit worth launching/managing an ezine?