Top 10 Reasons Why People Hesitate To Launch Their First Ezine copyright 2001 by ThomasLeonard.com 1. "I'm not a writer." Doesn't matter. If you know something that you think is interesting or valuable to others, then starting writing it down and sharing them with friends. Get feedback, get more comfortable writing and you'll quickly see than you CAN write and that people DO want to read what you are writing. You don't have to be a 'writer' to write what you already know. Just share what you know; you don't have to formally 'write' it. 2. "I'm not an Internet expert." Doesn't matter. If you can send and receive email, you can start your own e-newsletter or tip broadcaster. Start small with 10 subscribers and manually add new ones as they subscribe. When you get to 500 or more. Just keep people's email address in a text file (john@doe.com, mary@jones.com, mikey@life.com) and then cut and paste them all in a single fell swoop into the bcc: area of a blank email. You want to use the bcc: area (standas for blind carbon copy) because you don't want everyone on your list to have access to your subscribers. Address the email to yourself (me@coach.com). Or, you can use Eudora (a very nice email program that costs less than $50) which has an 'address book' where you can store all of your subscribers and address your email quickly. Later on, you can automate the subscribing/unsubscribing process using a piece of software called majordomo, listserv or LetterRip. Your ISP can help you out at that point for probably less than $30 a month for a simple list management system.  Or free, from Topica.com.  3. "I don't know enough people to get 500 or 1000 subscribers." Doesn't matter. You DO know at least 10 people who would agree to receive your newsletter/tips. Start with them. And use the marketing methods I describe elsewhere in this course to build your subscriber list to the thousands or tens of thousands. The key is to start, wherever you are. This thing builds its own momentum. 4. "I don't know what to write about." Yes, you do. Write about what interests YOU or what you feel would interest the people you know? What have you discovered in the past 5 years about success or life? What problems have you overcome? What lessons have you learned? What do you know a lot about but may take for granted? What kind of advice do you give to clients? It is THESE types of things that you can write about and share with your subscribers. Elsewhere in this course, you can view a list of 100 topics that are perfect for e-newsletters and tip broadcasts. 5. "I don't have the time." Yes, you do. You can spend as little as an hour a week total on this project (writing, admin, broadcasting). Consider this 'marketing time.' 6. "Too many other people are doing this." Doesn't matter. There will be 1,000,000,000 people on the Internet in the coming 3 years and many of them are looking for stuff to learn and read. If they find yours and like it, it doesn't matter how many other people are writing on the same subject. 7. "I don't have enough 'nuggets' or tips to broadcast." You will.  And/or your subscribers will send you content if you ask them to. 8. "I don't want to commit to a daily or weekly broadcast." No problem. Just write your nuggets or column or newsletter in advance and inventory them. That way, you can go on vacation or take a break when you need one. You can have a friend broadcast them out for you when you're away, or use a virtual assistant or list-friendly Internet provider like JulNet Solutions (http://www.julnet.com) to do this for you. Or you can arrange to use a tip broadcasting system that stores the tips in a hopper and sends out the 'next' one each day or week, automatically, for up to 3 years. (Talk about easy!) 9. "I don't know if this will work." True, there are no guarantees. But you can get started for zero investment and within 30 days you'll see if you like it and if you're getting enough feedback/subscribers to continue. You'll find out soon enough. 10. "I'm not ready for this." No problem. Take your time, but do realize that whatever your reasons are for 'not being ready,' they will quicklly disappear once you get started. You aren't the only one hesitant to start something like this. Starting makes all the difference. You quickly find your feet and realize you CAN do this.