5-Day Program | Ezine Training

Day 1. Monday
Selecting the topic and focus
RealAudio (coming)
Class Notes

Day 2. Tuesday
Writing 5 paragraphs -- your first issue
RealAudio
Class Notes

Day 3. Wednesday
Handling the logistics and set up
RealAudio
Class Notes

Day 4. Thursday
Handling the promotion and marketing
RealAudio (coming)
100 point checklist
Class Notes

Day 5. Friday
Launch day
RealAudio
Class Notes

Student-only Area

Note: The recent development of the 50 lesson Passive Revenue ecourse has in some ways eclipsed this 5day Ezine in the Week online course. However, if you wish to learn specifically about Ezines, this is an excellent resource page for intensive training.

The 25 Steps To Launching and Managing Your Ezine

Phase 1: Warming up...

1. Get clear about your motivation for launching your ezine.
1. There are many powerful reasons why you will benefit by publishing your own ezine.
2. The Top 10 list below explains the most compelling reasons.
3. Top 10 Reasons To Start an Ezine

2. Realize that procrastination is normal, and deal with it.
1. Procrastination usually accompanies the decision to go ahead and start your ezine.
2. As the saying goes, "The road to hell is paved with good intentions."
3. The Top 10 list below will help you understand your reluctance, overcome it, and move forward.
4. Top 10 Reasons That People Hesitate About Starting an e-Newsletter or Tip Broadcast

3. Understand the financial costs of launching an ezine.
1. The costs of writing and circulating an ezine are amazingly low compared with any other method of publication.
2. The cost effectiveness of an ezine puts it ahead of almost any other marketing activity you can use.
3. Typical start up, management and marketing costs

4. Understand the benefits of publishing your own ezine.
1. Your ezine will enhance your personal and professional image.
2. As your readership increases it also offers a number of opportunities for producing substantial income.
3. Possible income sources from your ezine

5. Pick a topic/focus that you would enjoy learning more about.
1. Your interest and enthusiasm for your topic will help make it successful.
2. Information is available everywhere, especially since the development of the Internet.
3. Your readers want your spin, your views, your own unique way of packaging and presenting your topic.
4. Top 100+ Subject/Topic Ideas for your E-Newsletter/Tip Broadcast

6. Pick an ezine title that will appeal to the public.
1. Think of your market, first.
2. How will they benefit by taking the time to read your ezine?
3. People like ideas on how they can improve their work, relationships, how to make money, run their business, how to relax, have fun, be healthy, etc.
4. Some ezines are pure fun and relief from the daily grind. Daily Quote, Horoscopes, Word of the Day, Joke of the Day, Top Ten Lists, etc.

Phase 2: Designing format and revenue sources

7. Decide on type of format you want to use.
1. Your choice of format will be dictated by your market and the content you are delivering.
2. Examples below.
3. Top 10 Ezine Formats

8. Decide if you want a text-only or HTML look.
1. The recommended format is html.
2. A full explanation of the options is below.
3. Key Points/Instructions

9. Decide what you want to sell to your subscribers.
1. One of the key reasons to develop a subscriber base is so that you can market things to them.
2. Examples below.
3. Top 12 Things to Offer/Sell to Your Subscribers

10. Write your draft issue!
1. Time for you to get started.
2. Choose the topic from steps 4. & 5. above that excites you most.
3. Assemble content including quotes, excerpts from other sources, website links, etc.
4. Obtain permission to use copyright protected material, if necessary.
5. Read the tips linked below.
6. Top 10 Tips on Writing Your Newsletter
7. Start NOW!

Phase 3: Logistics are easy...

11. Set up your list at Webvalence.com
1. We broadcast most of our ezines using Webvalence's sophisticated system. Most important feature is that you can queue up your lessons/issues in advance which allows you to take a break!
2. Visit Webvalence.com for more info and to set up your list.

12. Or, set up your list with Topica.com
1. Topica.com offers a full service similar to Webvalence.com at comparable prices.They also offer TopicaExchange, a free service, but with limited features.
2. Visit Topica.com for more info and to set up your list.

13. Understand the steps to broadcasting your ezine.
1. Visit WebValence.com and/or Topica.com for the easy steps to broadcasting.

14. Send out your draft issue to 25-200 friends.
1. Ask for suggestions for improvement (not general feedback).
2. If your newsletter has a specific topic, only invite people who would be interested and whose input would be appropriate, i.e. Don't send your sales tips newsletter to your librarian friend.
3. Don't forget - thank them for their input!

15. Invite your friends and colleagues to subscribe.
1. Email an invitation to your friends and colleagues inviting them to subscribe.
2. Suggest that they tell others about your newsletter.
3. Give them directions on how new subscribers can sign up.

Phase 4: Marketing, marketing and marketing...
Comprehensive details on all aspects of marketing your ezine are at:
100 Point Mega Marketing Checklist.

16. Set up a website or web area for your ezine.
1. Put up a website exclusively devoted to your ezine.
2. Promote your site by following instructions in the 100 Point Mega Marketing Checklist for listing it on internet search engines.

17. Post an archive of previous issues and articles on your website.
1. Create a separate archive page linked to files of your previous issues.
2. Or, use the archiving service offered to Webvalence.com clients as part of their ezine broadcast package.

18. Get your website listed at Yahoo.
1. Having your site listed on Yahoo is crucial to building site traffic.
2. You can have a general listing, but it may take 8 weeks to a year to be posted, and it's possible you may never be listed. You submit your registration here.
3. To guarantee that your listing will be evaluated within 7 days, register for the Yahoo! Express service.
4. Note that Yahoo guarantees to evaluate your site but they reserve the right NOT to list it. You pay the non-refundable fee, anyway. Ouch!
5. The fee is $299 per year, but it's worth it.

19. How do you get the "ready-to-buy" client or customer to come to your website?
1. By listing your website with a pay-per-click service. If you are serious about directing ready-to-hire-you clients to your website, one of the most effective ways is to use pay-per-click search engines.
2. One of the most used provider is Overture.com, (formerly GoTo.com.)
3. View more information on how pay-per-click systems work here.

20. Is it worth the money?
1. Yes, paying for traffic is here to stay and is used by many businesses to attract viewers.
2. Bottom line is that the extra traffic you will receive will be double, triple or even 5 times more than what you would get otherwise.
3. You'll pay for this, but if you're serious about driving traffic to your site, it's a small price to pay.
4. Even more information here.

21. Add subscription information to your email signature.
1. This is a "no-brainer." Make sure that your email signature contains information on how to subscribe to your newsletter.
2. Also include a link to your newsletter current edition and/or to your newsletter archive.

22. Add a subscription-entry form to your website/home page.
1. No-brainer" number two. This is a must.
2. You can create a subscription form on your website yourself, or have your website designer do it.
3. Complete information and the form html code is part of the Webvalence.com hosting package.

23. Encourage your subscribers to pass the word.
1. Ask your subscribers to tell their friends and associates about your newsletter.
2. Include subscription "how to" instructions in the footer of each newsletter edition.

Phase 5: Bond with and sell to your subscribers

24. Ask for their views and input, in and on every issue.
1. Use/Interact with your subscribers as your R&D Team. They can be an incredible resource of feedback, suggestions and referrals.
2. Be fearless, invite fair and honest criticism.

25. Offer special "goodies" to your subscribers
1. Invite your subscribers to free TeleClasses and discussions. Reward their support and loyalty.
2. Run 'specials' for subscribers-only. Discounts on your products/services, your e-books, tape sets, etc. Offer free product trials and coaching demonstrations.

Additional Resources

Notes from this Session (from 1999)
100 Ideas for E-Tips/Nuggets

For more resources on ezines, ebooks, ecourses and other passive revenue sources, you are welcome to also study at the following link for the passive revenue ecourse for Coaches: http://www.coachville.com/cvmembers/passive Please use your CoachVille member password to enter the site.

Questions? email support@coachville.com