The Costs of Launching and Managing an Ezine
copyright 2001 by ThomasLeonard.com


Set up and Monthly Costs
Topica WebValence
Setup $0 $25
Hosting/Broadcasting $0 $35/mo
Archived past issues incl included
Domain/website no included
FTP/Site no included
Queuing future issues no included
HTML? text only text or html
Consultation no included

Note 1.  Topica inserts a text-based at the top and bottom of each of your broadcasts.
Note 2.  Webvalence's system lets you queue up future broadcasts.  A lifesaver if you want to go on vacation or automate then entire process.

Marketing Costs
Item Cost
The 5-Day Ezine In a Week Training $99
Yahoo Listing $195
GoTo.com/pay per click .05-.50 per click
Buying subscribers .10-.20 per subscriber
Buying ezines

.10-1.00 per subscriber