DB: Dave Buck

Susan: And Susan Austin!

TJL: We'll be chatting about the coaching of attraction. We're going t have 5-10 coaches chatting with us in a Q&A afterwards. There's something we call the attraction principles; I was a guy who was timid about marketing - I just couldn't cold call. I just had to have the phone ring, and I wanted t be successful. I decided t try and figure out how t do this, and I read an article about - I wrote a book on it called the portable coach; I use the principles every day. Dave also teaches the attraction program. Dave, why don't you just get us started?

DB: There's so much talk in the marketplace and they all seem to hinge on this law of attraction. The way I made it clear for myself is to use the analogy of the dartboard. The law of attraction is the bulls-eye - all around the dartboard are all the numbers and those are the principles of attraction; they're bigger and easier to aim at and they all touch the bulls-eye. The beauty of the principles is that they're very accessible. I think the accessibility if one of the most exciting things.

TJL: It's a very practical thing and the transformation is actually quite exciting. Using this, you'll start doing things very differently. I use the analogy of the magnet; I want the gold to attract to me, and leave alone the extraneous stuff. It's a pretty powerful process. The other trick is that there are 28 attraction principles; the real trick is to pick 5 and work on them. It's kind of cool to have them integrated in your life.

DB: Yes; it's definitely cool. Once you work with them, you'll find things will start to work with you. The feeling of reserves really creates the power of the magnet.

TJL: We say that one of the reasons you become more attractive is that when you build abundant reserves; some of the fear is out of life. Susan, why don't you talk about another principle - over-responding to an event? The notion is that rather than overreacting, or just responding, it's to over-respond. Most of my time is framed in the present moment, and if something happens good or bad, I like to over-respond to that event in the present moment; I think there's a tremendous amount of opportunity built into the events of the day. Susan, would you share the story?

Susan: I have the email address susan@coachville.com and Thomas doesn't remember that address - he emails me at susan@susanaustin.com and I never get the emails because I don't have a website or even that domain name. This action by Thomas has prompted me to over-respond and get that domain name!

TJL: Yes, and she doesn't know how that idea will be beneficial to her in the future. The events of the day are almost excuses to seize the opportunities out there. You're using this as a way to evolve your life in a significant way.

DB: I think all of the principles have a running theme about taking care of yourself very well, and that points to the 1st principle - become incredibly selfish. A lot of people have trouble with this, but if you become selfish, you have so much more freedom to give to others.

TJL: The nature of this is that the more selfish you are, the more benefit you can be to other. That's a bit of a paradox, but it's really true. Selfish means you're putting yourself first.

Susan: One of the first conversations we had was about making it all about myself. It's amazing the shift the events in my lie have made because of that.

TJL: In the old days, if you were being selfish, that would put the tribe at risk. Unless you were the shaman, you were a threat to the tribe and you were kicked out. Since today we have more reserves, we can afford to be more selfish and are actually better off as a species. As a result of that, there's more abundance.

DB: Just talking about this - there's so much depth to each of the 28 principles. Just as a little buzz, we're going to be offering the attraction program at CoachVille after the March 2002 conference.

TJL: I'd want to go over the 3 steps - 1st, select the 5 principles that are most intriguing or exciting to you; don't select the ones you should do.

DB: That are fun or resonate with you.

TJL: Yes, resonate is the key word. That's a really important one. If you have luck with the first 5, you'll have luck with the other 23, but you'll want to ramp up. 2nd, identify one action or change to make about those 5. For example, pick something that would make you more selfish, like doing something for yourself and having your husband take care of the kids. You actually get into action about these - it's not just a mind trip. Then 3. put this list of principles somewhere where it'll be reminded and then take it down.

DB: I think the key here is that when you think about attraction that it's a passive process, and it's not that, but it's also not about chasing goals. It's an active process about taking actions to attract the things you want.

TJL: That's a good point, Dave. It's designed to make you a magnet for what's out there and better than what you have. If you focus on a single goal, you're missing the point. Often the goals we set for ourselves are historical - something we've wanted for the past 20 years. Goal setting becomes either irrelevant or less important. Dave, Susan - any comments?

Susan: It can be overwhelming when you first glance at it. People I know that live effortlessly seem to use a lot of these principles, and the ones I know that are struggling seem not to be aware of any of these.

TJL: Good pint. These really do work. I appreciate that; thank you.

DB: Maybe it seems like a leap of faith, but it's a leap of faith that will definitely work for you.

TJL: And they're a source of pleasure; you're bound to find 5 things that titillate you. And with that, Dave, Susan, thank you for contributing.

(moment of silence)

TJL: Okay, we're back and still taping. This is your chance to comment and/or give a question about the application or understanding of these.

Dennis: If I wanted to attack this program, what would be the best route? We've talked about the books, the website….

TJL: You want to make this is going to be appealing. The first thing I would do is look at the list of 28, and see if it's intriguing to you. If you want to continue, I would then go buy the book or sign up to take the program at attraction.com.

DB: And the book is a good investment itself!

TJL: Thanks Dennis. Who's next?

XXX: How do you now you're achieving the attraction?

TJL: There's going to be evidence and you're not going to have an explanation for the cause; things happen in an easier, faster fashion. For example, you might get a check you didn't expect. For me, it was that I felt more attractive. I was doing a workshop in 1991 and decided to give it away as a way to build up my practice. I changed my whole thought, and the workshop filled within a week and I walked away with about $25,000 in client fees and new clients. That's one small example of being selfish; it just resulted in a sweep on the inside that continued the process.

XXX: You made me begin to sense that some of these principles are actually happening to me.

TJL: Yes, if you're waiting for Publisher's Clearinghouse to walk in, then maybe… but there will be things you won't have an explanation for.

Jane: So you're really feeling the passion - it's a feeling you need to identify. When you're picking your 5 principles, it's about that, but really more than that.

TJL: Yes - there's something there. In the process of doing it, though, that's where the real rush comes. You may not know exactly when you start it, but there's an emotional tingle when it happens.

Jane: And as you start to identify these, you can then begin recognizing them more easily>

TJL: That's an important thing to discuss, and I'm glad you bought it up. You do become more in tune and sensitized in general, but you also get a greater ability to recognize what is going on in terms of a personal radar. These principles contribute t that awareness. Dave, anything you want to contribute?

Dave: I think you're exactly right. You learn to trust those 'body barometers'.

Susan: One of the things we're taught to do is ignore our own guidance system.

TJL: Great point; we're trained to comply with something designed by others; this gives you the chance to begin forming your own. Well said - I appreciate that!

Susan: It's hard sometimes when you live these principles, our family and friends don't understand. They see it as luck.

TJL: Where this is kind of a foundation you built so things can come to you.

Susan: Exactly.

TJL: That's great. How do you convince someone attraction is a good thing without becoming unattractive? Dave, do you talk to people about this?

DB: Never. It's almost counter-intuitive. There's so much talk about attraction and it's different than what we're talking about so I don't even bring it up.

Heidi: When I read the principles first a couple of years ago; I thought they were counter-intuitive and that was my first sign that they were good stuff! What I've gotten from working with them is that we do other things but attraction becomes like a sign. When you become aware, it's like WOW!

TJL: That's the basic notion of people today - the notion of cause and effect. There are so many connections out there and we're so complex, that you often can't see some of the most profound relationships between cause and effect. There needs to be another set of principles that will cause an effect.

DB: I think that's the important part about picking 5 and doing them. You don't necessarily have to find the cause - just have the faith.

Heidi: It's so much easier and nicer to live that way, rather than having a list and checking things off. Just the awareness of living something right now is exhilarating for me.

TJL: That's great. These things just turn me on; they're part of my personality and a source of delight.

XXX: One of the things that speaks to me is that when we acknowledge on a daily basis the good things that are coming to us, it increase our awareness and reinforces it.

TJL: Good point. Anyone else have a comment or question? Dave, any final comments?

DB: I really like this idea of looking at cause and effect; it's almost like cause and effect like you've never known it before. So many of these principles are embedded in and accessible in other programs offered by CoachVille, so it's great.

TJL: Can you say one thing that's important to you?

DB: Just having these - I have them at hand on a poster right by your desk - is exciting and seems to work.

TJL: Thanks; Susan, what's the one thing that's been great for you?

Susan; I think number 28; just by owning my realness, it's the exact reason why I'm working with CoachVille. I don't have to be something I'm not - that wasn't working.

TJL: And for me, the biggest thing is that they're just comforting. In a world that is so complex, these are just comforting - I know they work and they're mine. It just makes life so much easier. Thank you all; have a good afternoon!