The situation: an epidemic of GURU FLU
The “Info Gurus” are KILLING our coaching profession.
And spreading an epidemic of GURU FLU!
This is no joke.
Here is how it happens…
They write a compelling marketing piece describing amazing results and personal transformation created by their program.
Then they allegedly “deliver” these amazing results and transformation by providing yammering webinars, teleclasses, videos and eBooks. And piling on $10,000 BOGUS (oh did I mean BONUS?) programs for $99 etc.
And they often call it a “Coaching Program” (this is the part that really gets me agitated!)
To them, coaching is a revenue stream at the bottom of a funnel and they sign up people in droves for “coaching” programs with NO REAL COACHING!
And the customer ends up with a wicked case of GURU FLU!
GURU FLU is when you participate in a guru program, listen to yammering mind-manipulating webinars, go to the ubiquitous “complimentary” pitch-fest live event (worth $997 of course!!), end up with no results and definitely no transformation BUT ASSUME it must be your fault because the information was so great and the Guru was so confident and entertaining. “And one or two people seemed to really do amazing things… so it must be me.”
Here’s a News Flash!
There is almost NO – ZIP – ZERO correlation between information and results!
Information does not create results. Period.
The gap between information and RESULTS in GINORMOUS!!!! (gigantic + enormous = Ginormous)
There is a NEGATIVE correlation between information and transformation!!!
In other words more information actually HINDERS transformation!
Guru YAMMERING webinars and $10,000 BOGUS programs for $99 will NEVER produce results or transformation for 99% of the participants.
NO REAL COACHING = NO SUSTAINABLE RESULTS! = NO TRANSFORMATION!
To be fair, many of the Gurus mean well. However, they believe that information creates transformation, which it does not.
Secondly they THINK that coaching is telling people what to do and, quite frankly, that is the worst kind of coaching there is.
But the WORST PART of all of this is that their NO-COACH, NO-RESULT, NO TRANSFORMATION Coaching Programs are giving us REAL Coaches a BAD NAME!
I am agitated!
I KNOW WE CAN DO BETTER.
REAL COACHES MUST RISE UP!
To learn more about what WE – the REAL Coaches – can do…
Click here… Ultimate Marketing CAMP