The 3 Generators of Client Value




Key Points
Clients receive value from coaching in the three areas above.

Coaches can be quite successful, and effective, even if they only have 1 or 2 of these generators working well.  However, the more you have all 3 of these generators up to speed, the more value that clients receive.  And as the standards rise in the coaching profession, the norm will be for all 3 areas to be up to speed.

The 15 Coaching Proficiencies are the 15 "things" that coaches do during their coaching calls with clients.  It took 20 years of figure out the nature of these 15 proficiencies.

Your Knowledge Base refers to what you know about life and business, concepts and principles, who you know in your Rolodex, your level of awareness, your understanding the key distinctions in life, etc.  This is the stuff you have already learned or built in life as well as the specialized knowledge you learn from your coaching school, clients themselves and/or CoachVille/The Schools of CoachVille.

You and Your Life refers to just that. Meaning that clients often get a lot of value just from hanging around you and learning how you live your life, who you are and how you operate in this world.  Osmosis coaching, if you will.  A key factor, really, in how clients often select a coach, so we've made this an 'equal partner' as one of the 3 generators of client value.  Thus, the bigger/better/perfect you and your life are, the more value the client receives.  (Hey, a chance to be generous by being selfish!)

And, as you can see there are terms describing the 3 overlap areas.  In Venn Diagram theory, it's often the overlap areas that tell the real story and the above diagram is no exception.  

With the 15 Coaching Proficiencies and your knowledge base, you are well equipped to coach a client.  

With you/your life shining, and your competency in the 15 Coaching Proficiencies, you are going to be a lot more believable to potential and current clients.

With your knowledge base up to speed and you/your life are a shining example of coaching, you will naturally be evolving as you learn and experience new things and, as a result, your clients will be evolving as well. This can also lead to long term client retention.


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